Senior Global Marketing Manager - Sports
Company: 2K
Location: Novato
Posted on: June 13, 2022
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Job Description:
Who We Are Founded in 2005, 2K Games is a global video game
company, publishing titles developed by some of the most
influential game development studios in the world. Our studios
responsible for developing 2K---s portfolio of world-class games
across multiple platforms, include Visual Concepts, Firaxis, Hangar
13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of
titles is expanding due to our global strategic plan, building and
acquiring exciting studios whose content continues to inspire all
of us 2K publishes titles in today---s most popular gaming genres,
including sports, shooters, action, role-playing, strategy, casual,
and family entertainment. Our team of engineers, marketers,
artists, writers, data scientists, producers, problem solvers and
doers, are the professional publishing stewards of our growing
library of critically-acclaimed franchises such as NBA 2K,
Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid
Meier---s Civilization, WWE 2K, and XCOM. At 2K, we pride ourselves
on creating an inclusive work environment, which means encouraging
our teams to Come as You Are and do your best work We are dedicated
to diversity and inclusion, and want our community of candidates to
reflect this commitment. We encourage all interested applicants to
explore our global positions. 2K is headquartered in Novato,
California and is a wholly owned label of Take- Two Interactive
Software, Inc. (NASDAQ: TTWO). This position will be based in Los
Angeles, CA What We Need 2K is looking for a passionate brand
leader, strategist and storyteller with demonstrable experience and
a successful track record of building global consumer brands,
leading teams, products, and live services. The role will represent
the emergent voice of the player and drive foundational brand
strategy, global execution, and insight work to guide product
development, commercial strategy, go to market and ongoing growth
initiatives with cross-functional teams. We thrive in being led by
both quantitative and qualitative insights, grounded in data and
intel, while appealing with culturally relevant brand campaigns
that appeal to our wide breadth of global consumers. The ideal
candidate and leader will have a solid base in applying insights,
strong instincts in commercial, consumer, and cultural appeal and
relevance, and have excessive IQ and EQ to lead teams across the
organization to deliver upon the global marketing strategy
established by team and leadership. A big-picture strategist and a
forward-thinking tactician; a creative innovator and a critical
thinker; a thought-provoking leader and a solutions-oriented
collaborator. This role will report to the Senior Director, Global
Sports Marketing and will be a crucial part of the ongoing effort
to further grow the 2K sports business globally and to push the
brand to new heights within the interactive entertainment, sports,
and digital content trends spheres. What You Will Do As a central
part of the 2K global sports marketing effort, the Senior Manager,
Global Sports Marketing will be expected to go above and beyond in
stewardship of 2K---s sports business. Amongst other
marketing-oriented responsibilities, the candidate---s key duties
will be to: Play both leading and supporting roles in building
global marketing campaigns for successful 2K product launches, as
defined by the label---s annual objectives. Partner with Go-To
Market and Territory teams to outline and achieve commercial
success through well-crafted definitions and executions of consumer
journeys Assume cross-functional leadership role in driving
alignment and accountability to results across including creative
development, campaign management, analytics/insights, publishing,
finance and market planning Work with Growth, Analytics, and
Performance Marketing teams to distill performance metrics into
conversion strategy for distinct audience segments Lead and drive
Agency partner to implement integrated creative and content
campaigns that champion the objectives of the larger global
marketing plan Provide project leadership for --- and in some
cases, support to --- both Manager and Associate Manager roles
within the immediate Brand team for team projects Lead/preside over
weekly meetings, provide regular after-action reports, and
periodically build and present plans and other marketing decks
Manage external relationships --- licensors, industry contacts,
agencies, brands, talent, athletes, etc --- in building marketing
opportunities, carrying out contractual commitments, and generally
elevating 2K brands through relevant and integral partnerships
Mobilize and manage internal cross-functional teams/partners to
improve awareness and conversion opportunities across all 2K
marketing channels Manage end-to-end creative process for both
internal/external marketing assets --- key art, trailers, social
content, etc. --- from writing briefs to distributing/deploying
assets Own Fiscal budget planning and tracking What Will Make You a
Great Fit 6-8 years--- experience in marketing or brand management
Work experience in video games, sports, or lifestyle brand
marketing for a global label/publisher strongly preferred or above
average knowledge of videogame industry Experience managing at
least one (1) direct report preferred Ability to seamlessly
integrate into existing marketing team, and build trust and
credibility with product development, commercial, and other
internal & external partners We are a fast-paced, dynamic team ---
the ability to multitask, change directions, roll with the punches,
and do it with a positive attitude is paramount. Self-starter, able
to take ownership over tasks and carry them out to the end Strong
competence in understanding both artistic and scientific aspects of
marketing and the ability to authoritatively lean into, or balance,
either discipline for any challenge Advanced understanding of
business analytics, marketing performance, and consumer research
and well-demonstrated integration of such into past marketing
proposals High standard for creative strategies, concepts,
executions that are innovative, relevant, and purposeful for a
globally recognized brand---s vast audience and its subsegments
Ability to verbalize clear, concise, and compelling solutions to
marketing challenges in various formats of informal and formal
correspondence and presentations Impeccable communication
throughout all team dynamics --- upstream, downstream, laterally
--- and a winning disposition in rallying team members towards an
objective Well-referenced experience in successfully leading
cross-functional teams/projects, internal creative services, and
external marketing/production vendors Ability to prioritize tasks
and succeed under pressure of time, of changing and exciting
situations, and of high expectations from team leadership Core
consumer-level understanding of the WWE franchise and experience;
preferred but not required As an equal opportunity employer, we are
committed to ensuring that qualified individuals with disabilities
are provided reasonable accommodation to participate in the job
application or interview process, to perform their essential job
functions, and to receive other benefits and privileges of
employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant
messaging apps or personal email accounts to contact prospective
employees or conduct interviews and when emailing, only use 2K.com
accounts.
Keywords: 2K, Novato , Senior Global Marketing Manager - Sports, Accounting, Auditing , Novato, California
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