Head of Global Marketing Strategy, Live-Service Games
Company: 2K
Location: Novato
Posted on: May 14, 2022
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Job Description:
Who We Are Founded in 2005, 2K Games is a global video game
company, publishing titles developed by some of the most
influential game development studios in the world. Our studios
responsible for developing 2K---s portfolio of world-class games
across multiple platforms, include Visual Concepts, Firaxis, Hangar
13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of
titles is expanding due to our global strategic plan, building and
acquiring exciting studios whose content continues to inspire all
of us 2K publishes titles in today---s most popular gaming genres,
including sports, shooters, action, role-playing, strategy, casual,
and family entertainment. Our team of engineers, marketers,
artists, writers, data scientists, producers, thinkers and doers,
are the professional publishing stewards of our growing library of
critically-acclaimed franchises such as NBA 2K, Battleborn,
BioShock, Borderlands, The Darkness, Mafia, Sid Meier---s
Civilization, WWE 2K, and XCOM. At 2K, we pride ourselves on
creating an inclusive work environment, which means encouraging our
teams to Come as You Are and do your best work We are dedicated to
diversity and inclusion, and want our community of candidates to
reflect this commitment. We encourage all qualified applicants to
explore our global positions. 2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO). What We Need 2K is looking for a
Head of Global Marketing Strategy, Live-Service Games to join its
core game team to drive global marketing for our upcoming live
services games from 31st Union and other, unannounced studios.
Reporting to the Senior Director of Global Marketing for Firaxis
and Live-Service Games, the ideal candidate will have expertise
synthesizing research and data to identify proper target audiences,
marketing strategies, and positioning that can connect with players
on an emotional level. Equally important, is your experience in
always-on, live service marketing activities that can drive
long-term engagement with players. Striking that perfect balance
between art and science, you will work collaboratively to create
innovating marketing programs with cross-functional publishing
teams, development teams, external agencies, and studio leadership
based on established KPIs for the business. What You Will Do In
this role, you will have to wear several different hats: diplomat,
strategist, data analyst, creative genius, organizer, and
front-line executer. You will work closely with the Development
Studio and Global Publishing partners to develop and execute
insights-driven, global brand marketing strategies from initial
concept inception through development, launch, and beyond,
maximizing long-term acquisition, engagement, retention, and
monetization. Set global marketing and brand strategies, defining
target audiences, product positioning, and franchise key
performance indicators overseeing the tracking and analysis of
marketing program returns. Lead marketing teams to brief and guide
campaign development process and ensure campaigns are on brand and
set up to deliver the marketing and business targets globally.
Drive the marketing collaboration process that evaluates metrics,
flags opportunities/risks, and influences the org to solutions that
foster acquisition, engagement, and retention of players. Define
and develop the customer journey across the marketing ecosystem and
campaign, collaborating with commercial, product development, and
marketing teams to deliver on-going brand experiences. Provide
product / competitive expertise for Development, Marketing, and
Publishing teams. Manage briefs for brand creative strategy and
development, including digital content, websites, key art,
packaging, advertising creative (digital and TV), trailers, social
media, sales support materials, events/activations, web, and
point-of-sale materials. Partner with creative agencies and
in-house creative departments in the development and flawless
execution of marketing plans, creative assets, campaigns, and
programs. Partner with in-house and external public relations &
community teams in developing comms strategy/execution. Maximize
retail marketing effectiveness in conjunction with regional
marketing and sales teams. Manage relationships with all other
internal stakeholders across studios, publishing, and all other
cross-functional teams to ensure full team collaboration and
alignment against the goals of products, campaigns, and programs.
Analyze project performance data, including consumer sales and
in-game engagement data, to identify opportunities and challenges,
then create strategies and tactics to drive results. Manage brand
marketing budget; authorize, manage, and track expenditures. Manage
the day-to-day communication of internal and external creative
partners and help steer all creative materials' approval process.
Project tracking, maintaining & updating deliverable dates to
ensure timely delivery of global marketing materials. Who We Think
Will Be a Great Fit An innovative, creative, and collaborative
marketer with a rich background in live-service, always-on campaign
planning and execution. Understanding of games-as-a-service,
virtual goods, and emerging technologies and trends. Creative
thinker and strategist with the ability to think ahead,
self-prioritize effectively and contribute cross-functionally.
Proven leader of cross-functional marketing execution teams. Proven
success in training and developing people either directly managed
or through mentorship. Excellent analytical, verbal, and written
communication/presentation skills and a proven ability to work
collaboratively across a number of internal, external, and
international teams. Experience developing, presenting, and
launching digital entertainment marketing strategies and programs
geared towards 24/7/365, always-on activations. A strong
foundational understanding of both consumer research and business
analytics. Impeccable project management skills and a high degree
of comfort in managing multiple projects. Results-oriented,
self-motivated, extremely organized, and detail-oriented.
Bachelor's degree in marketing or related field required. MBA
preferred. Minimum of 15 years consumer product marketing
experience with a demonstrated track record of planning & executing
creative marketing programs globally, preferably digital-focused.
Moderate travel required (industry events, developer visits, sales
support / satellite office meetings.)
Keywords: 2K, Novato , Head of Global Marketing Strategy, Live-Service Games, Advertising , Novato, California
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