Director, Global Marketing Strategy - New Franchise
Posted on: August 2, 2022
Who We Are
Founded in 2005, 2K Games is a global video game company,
publishing titles developed by some of the most influential game
development studios in the world. Our studios responsible for
developing 2K's portfolio of world-class games across multiple
platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy,
Cloud Chamber, and HB Studios. Our portfolio of titles is expanding
due to our global strategic plan, building and acquiring exciting
studios whose content continues to inspire all of us! 2K publishes
titles in today's most popular gaming genres, including sports,
shooters, action, role-playing, strategy, casual, and family
Our team of engineers, marketers, artists, writers, data
scientists, producers, thinkers and doers, are the professional
publishing stewards of our growing library of critically-acclaimed
franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The
Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work
environment, which means encouraging our teams to Come as You Are
and do your best work! We are dedicated to diversity and inclusion,
and want our community of candidates to reflect this commitment. We
encourage all qualified applicants to explore our global
2K is headquartered in Novato, California and is a wholly owned
label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need
2K is looking for a Director, Global Marketing Strategy - New
Franchise to join its core game team to drive global marketing for
our upcoming live services games from 31st Union and other,
unannounced studios. Reporting to the Senior Director of Global
Marketing Strategy for Firaxis, the ideal candidate will have
expertise synthesizing research and data to identify proper target
audiences, marketing strategies, and positioning that can connect
with players on an emotional level. Equally important, is your
experience in always-on, live service marketing activities that can
drive long-term engagement with players. Striking that perfect
balance between art and science, you will work collaboratively to
create innovating marketing programs with cross-functional
publishing teams, development teams, external agencies, and studio
leadership based on established KPIs for the business.
What You Will Do
In this role, you will have to wear several different hats:
diplomat, strategist, data analyst, creative genius, organizer, and
front-line executer. You will work closely with the Development
Studio and Global Publishing partners to develop and execute
insights-driven, global brand marketing strategies from initial
concept inception through development, launch, and beyond,
maximizing long-term acquisition, engagement, retention, and
Set global marketing and brand strategies, defining target
audiences, product positioning, and franchise key performance
indicators overseeing the tracking and analysis of marketing
Lead marketing teams to brief and guide campaign development
process and ensure campaigns are on brand and set up to deliver the
marketing and business targets globally.
Drive the marketing collaboration process that evaluates metrics,
flags opportunities/risks, and influences the org to solutions that
foster acquisition, engagement, and retention of players.
Define and develop the customer journey across the marketing
ecosystem and campaign, collaborating with commercial, product
development, and marketing teams to deliver on-going brand
Provide product / competitive expertise for Development, Marketing,
and Publishing teams.
Manage briefs for brand creative strategy and development,
including digital content, websites, key art, packaging,
advertising creative (digital and TV), trailers, social media,
sales support materials, events/activations, web, and point-of-sale
Partner with creative agencies and in-house creative departments in
the development and flawless execution of marketing plans, creative
assets, campaigns, and programs.
Partner with in-house and external public relations & community
teams in developing comms strategy/execution.
Maximize retail marketing effectiveness in conjunction with
regional marketing and sales teams.
Manage relationships with all other internal stakeholders across
studios, publishing, and all other cross-functional teams to ensure
full team collaboration and alignment against the goals of
products, campaigns, and programs.
Analyze project performance data, including consumer sales and
in-game engagement data, to identify opportunities and challenges,
then create strategies and tactics to drive results.
Manage brand marketing budget; authorize, manage, and track
Manage the day-to-day communication of internal and external
creative partners and help steer all creative materials' approval
Project tracking, maintaining & updating deliverable dates to
ensure timely delivery of global marketing materials.
Who We Think Will Be a Great Fit
An innovative, creative, and collaborative marketer with a rich
background in live-service, always-on campaign planning and
Understanding of games-as-a-service, virtual goods, and emerging
technologies and trends.
Creative thinker and strategist with the ability to think ahead,
self-prioritize effectively and contribute cross-functionally.
Proven leader of cross-functional marketing execution teams.
Proven success in training and developing people either directly
managed or through mentorship.
Excellent analytical, verbal, and written
communication/presentation skills and a proven ability to work
collaboratively across a number of internal, external, and
Experience developing, presenting, and launching digital
entertainment marketing strategies and programs geared towards
24/7/365, always-on activations.
A strong foundational understanding of both consumer research and
Impeccable project management skills and a high degree of comfort
in managing multiple projects.
Results-oriented, self-motivated, extremely organized, and
Bachelor's degree in marketing or related field required. MBA
Minimum of 15 years consumer product marketing experience with a
demonstrated track record of planning & executing creative
marketing programs globally, preferably digital-focused.
Moderate travel required (industry events, developer visits, sales
support / satellite office meetings.)
Keywords: 2K, Novato , Director, Global Marketing Strategy - New Franchise, Advertising , Novato, California
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