Global Creator Relations & Marketing Manager, Core Games

Company: 2K
Location: Novato
Posted on: August 2, 2022

Job Description:

Who We AreFounded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).What We NeedA seasoned creator marketer, with extensive experience in managing creators and/or influencers within the gaming, or adjacent industry. This position will work cross-functionally to determine creator needs for our core game portfolio, as well as nurture and develop strong relationships with creators. You will work with gaming creators and agencies to foster relationships, ideate content concepts and will be responsible for deliverables.You will develop and implement global strategic creator marketing campaigns for some of 2K's most popular and up-and-coming core game franchises, such as Sid Meier's Civilization, XCOM and MARVEL Midnight Suns to name a few. The ideal candidate lives and breathes creator relations, engaging our mass community of gamers, and has experience working with gaming creators across genres, as well as a knowledge of relevant lifestyle influencers across TikTok, YouTube, Twitch, Instagram and other relevant platforms.What You Will Do

• Reporting to the Director of Global Creator Marketing, you will serve as a primary global strategist and project manager for core game creator marketing campaigns, setting measurable objectives, working collaboratively with social and community teams to optimize, creating strategies, driving tactical execution, and measuring return on investment in service of go-to-market campaigns for 2K's wide portfolio of games.
• Serve as primary internal subject matter authority for influencer marketing and community, providing ongoing guidance and direction as needed to all of 2K's local market teams worldwide.
• Review and approve global go-to-market plans, ideas and ad-hoc requests from territory creator/influencer managers as needed.
• Partner with legal, finance, commercial and web teams to drive 2K's influencer affiliate marketing program (IAM) for the Core Game franchises.
• Supervise and analyze performance metrics for 2K's creator marketing campaigns and owned channel activations.
• Shareout insights and audience feedback to improve 2K's creator marketing programs.
• Lead and drive all external vendors supporting 2K's creator marketing efforts, including creator agencies, talent agencies and freelance contributors.
• Accurately maintain all budgets and oversee execution of agency work and prioritization of projects.
• Collaborate with social + community team colleagues to provide compelling community & creator-led content that will engage fans via social media.
• Deliver creative, best-in-class strategies to innovate the gaming creator space.Who We Think Will Be A Phenomenal Fit2K is looking for a creator marketing professional with experience launching core video games, a proven track record of strong creator and/or influencer relationships, experience with on-going lifecycle management, and a personal passion for the 2K's core game franchises. You have a team-work mentality and are a seasoned project manager, capable of motivating, directing, and holding teams accountable for delivering against global campaign plans on-time. You have established relationships within the gaming and lifestyle creator / influencer space and extensive knowledge of contracting and terms. You understand the relationship between organic and paid creator content and bring out-of-the-box creative marketing ideas to the table.You have experience and interest in taking a data-driven approach to creator marketing strategies. You are well versed in social and content platforms, especially TikTok, YouTube, Twitch, Instagram + Twitter, and have a pulse for what creators are bubbling up on those platforms. Experience working with PR, community and social teams is essential to understanding the full ecosystem this role will hit.
  • Bachelor's degree in creative, marketing, public relations, communications; or equivalent work experience
  • A minimum of 5-7+ years of creator and/or influencer marketing (agency or in-house), experience launching core video games is strongly preferred.
  • A consistent track record of developing well-reasoned, strategic plans and executing to completion.
  • Knowledge of video games - especially strategy, shooter, story, action, and arcade games.
  • Excellent organizational, interpersonal, written, and verbal communications skills.
  • Ability to build strong, productive professional relationships with cross-functional collaborative partners.
  • Proven ability to work with third-party agencies and talent relations professionals.
  • Expert knowledge of all global social platforms and their nuances: TikTok, YouTube, Twitch, Instagram, Meta, Snapchat, Giphy
  • Familiarity with social listening, video analytics, and creator marketing tools such as: Spiketrap, Synthesio, Tubular, StreamHatchet, and CreatorIQ.As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Keywords: 2K, Novato , Global Creator Relations & Marketing Manager, Core Games, Advertising , Novato, California