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Director, Performance Marketing

Company: 2K
Location: Novato
Posted on: May 7, 2020

Job Description:

2K is looking for a passionate and self-motivated Director to work on establishing the Performance Marketing team's place in the organization. The role will have a number of the key focuses:Delivery of game-specific audience, creative and optimization strategies in partnership with the Director of Performance Marketing based in Dublin. The Director in Novato is a client-facing role - working with customers around the business to clearly define and influence KPIs, budgets, and media goals. Whilst this role should feel comfortable inputting on tactical decisions (e.g. which ad-units the performance marketing team is using on a certain platform) the role is primarily responsible for ensuring the performance marketing strategy fits within the wider brand strategy for a particular game.The Director in Dublin is primarily charged with taking these well-defined goals and mapping out platform strategies to achieve them. Establishing the Performance Marketing team as a critical resource for the planning, execution, and reporting of marketing campaigns role will focus on the Performance Marketing team's interaction with other teams around the business - as well as being responsible for the outputs (reports, briefs, strategy plans, etc) that form the basis of that interaction. The role is inherently collaborative. Key departments that the role includes our International Territory Heads, the Analytics team, the Commercial team, the Go-To-Market team, and Global Marketing planning. An ability to clearly communicate complex strategies in a visual and accessible manner is a pre-requisite for the role. The Director, Marketing Analytics will be based in Novato, California, and report into the VP, Performance Marketing.What You Will Do:Work with other members of the performance marketing team to develop world-class targeting and optimization strategies for 2K's iconic franchises.--Ensure that the work of the Performance Marketing team is being circulated throughout the organization in a timely and understandable manner.Establishing processes and technologies that work across all games.Work with customers across the business (primarily the Territory Teams and the Brand teams) to aggregate requirements for the marketing technology road map. Help map these requirements into the appropriate technical teams and communicate the progress and prioritization strategy back toDrive key strategic cross-functional initiativesExamples Include:Working with the web team on user journeysWorking with the organic social team on a joined-up strategy to activation on social channels--Working with the Global Planning team on budgets and channel strategies for upcoming titlesWho We Think Will Be a Great Fit:You have an analytical mind with an ability to distill complex projects into actionable items that can be distributed to team members. Clarity of thought is a must. You should have a holistic view of the entire user journey and the impact of interventions at various stages. You should be a solution-oriented, creative problem solver and self-starter with passion and enthusiasm for driving results.5+--years--of experience in a client-facing role. Media agency experience is a plus but not required.We think candidates with experience in management consulting or investment banking will perform well in this role.Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendationsProven communications skills; ability to understand customer needs and design scalable systems to deliver on requirements.Strong Excel skills including (e.g. pivot tables, vlookups, etc).Strong communication skills.A demonstrated ability to distill complex strategies down to accessible concepts and communicate them to executives.Proven experience with input into complex budget strategies across diverse geographies.Experience with digital marketing communications and the role they play in the broader marketing mix.Self-starter and problem solverAbility to develop strong, open, and collaborative working relationships by gaining trust to successfully manage and deliver against expectationsConsistently exhibit natural curiosity and dynamism.Innate ability to respectfully challenge the status quo.Excellent written and spoken communication skills

Keywords: 2K, Novato , Director, Performance Marketing, Executive , Novato, California

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