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Director of Digital Acquisition (Remote)

Company: Aspatore Ventures
Location: Novato
Posted on: September 12, 2020

Job Description:

Description: Who We AreAt Aspatore Ventures, we come up with hundreds of business ideas, self-funding and launching a select group of new companies every year. By starting and running multiple companies at the same time, we are able to achieve efficiencies in both learning and resource allocation that give us a greater chance at finding product-market fit for our ventures.Aspatore Ventures continues to innovate and launch new startups around the exciting wave of disruptive technologies and trends that are sure to be on the horizon in the near future. Through our successes and (many) failures, we've developed playbooks on the synergies that can be achieved by developing multiple companies at the same time.Aspatore Ventures is looking for a Director of Digital Acquisition to lead our acquisition strategy and drive growth across all business segments. As a critical member of the Marketing and Creative team, you will develop and manage channel optimization strategies and tactics, execute campaigns to drive audience growth, and test roadmaps for future campaigns. You have a proven track record of achieving aggressive goals for user acquisition, customer acquisition cost, engagement, retention, and other key performance indicators. You are analytical and metrics-driven with an emphasis on conversion-based marketing and marketing funnel design. Your approach to A/B testing and ideation is creative and innovative. You thrive in a fast-paced entrepreneurial environment.This role reports to the Chief Growth Officer.. Requirements: --- Achieve monthly revenue growth targets within prespecified ROAS limits associated with the digital acquisition channel. --- Manage & report on all digital acquisition metrics weekly, monthly & quarterly (i.e., ROAS, CTR, CPA, CPM).--- Ensure the effective implementation and evaluation of critical processes that support department and organizational goals and objectives.--- Develop, design, and deploy new campaigns, collaborating with other team members and cross-functional stakeholders for various elements.--- Maintain a strategic calendar of testing initiatives, content changes, and other digital marketing related projects.--- Engage in content & creative development for lead capture forms and associated landing pages.--- Contribute to cross-platform A/B testing development for landing pages, lead forms, and related tactics using Unbounce.--- Provide strategic perspective and keyword performance insights to advise SEO content strategies.--- Manage Google Analytics reporting related to the digital acquisition channel.Knowledge, Skills, and Abilities--- Exceptional analytical and problem-solving skills, specifically the ability to assess situations, evaluate options, and collaborate on decisions, including basic modeling and forecasting, performance analysis, and technical troubleshooting.--- Proficient in analyzing campaigns with the ability to set up A/B testing using Unbounce.--- Hands-on experience with web page development and graphic design including WordPress, Adobe Creative Suite, and HTML.--- Excellent written and verbal communication skills for public consumption.--- Strong interpersonal skills: positive, respectful, and a great attitude. --- Highly curious, motivated, proactive, and adaptable. --- Thrives in a fast-paced environment, works well under pressure, and able to multi-task.Education, Experience, and Training--- Bachelor's degree in Business, Marketing, Advertising, or related field.--- Minimum of 5-7 years in digital marketing and digital marketing platforms including SEO, display advertising, social media & PPC. --- Experience managing large digital advertising budgets in excess of $1M annually.--- Expertise using Content Management Software, Digital Marketing, and Growth Marketing Platforms.--- Experience with Facebook Ads, Google Display Ads, and LinkedIn Ads.--- Experience using Google Analytics and other analytics tracking systems.--- Familiarity with ActiveCampaign or a similar CRM and email marketing platform.--- Experience marketing SaaS products a plus.--- Proficiency with MAC iOS operating system preferred. What We OfferWe are a talented group of people who are dedicated, hardworking and passionate about our business. Our culture is friendly, supportive and collaborative. We invest in the well-being of our employees and their families through our comprehensive benefits program.Competitive PayComprehensive Medical, Dental & Vision coverageHealth Savings and Flexible Savings AccountsLife InsuranceShort and Long-term Disability401k Retirement Savings ProgramCommuter Benefit PlanPet Adoption ReimbursementEmployee Assistance ProgramRocketLawyerZestful, Travel Assistance, Healthy Rewards, Life Assistance ProgramEmployee Referral Program--- Desired States - California, Florida, Colorado, Texas, Idaho preferred--- Principals ONLY. Recruiters, please don't contact this job poster.--- Do NOT contact us with unsolicited services or offers.PM20

Keywords: Aspatore Ventures, Novato , Director of Digital Acquisition (Remote), Executive , Novato, California

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