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Director of Digital Acquisition (Remote)

Company: AdvisoryCloud
Location: Novato
Posted on: October 15, 2020

Job Description:

Description:
Who We AreFrom the 100,000+ startups a year that don't have an efficient way to connect with advisors to the tens of thousands of public and private companies that have been sourcing advisors from the same talent pool for decades, it's time for more innovative ways to connect companies of all sizes with advisors of all types. For the first time ever, executives can take a proactive approach to landing advisory work by being listed as an available advisor on AdvisoryCloud.com, using tools and resources to promote themselves as an advisor, and immediately joining up to three advisory boards exclusively being sourced by AdvisoryCloud. AdvisoryCloud is looking for a Director of Digital Acquisition to lead our acquisition strategy and drive growth across all business segments. As a critical member of the Marketing and Creative team, you will develop and manage channel optimization strategies and tactics, execute campaigns to drive audience growth, and test roadmaps for future campaigns. You have a proven track record of achieving aggressive goals for user acquisition, customer acquisition cost, engagement, retention, and other key performance indicators. You are analytical and metrics-driven with an emphasis on conversion-based marketing and marketing funnel design. Your approach to A/B testing and ideation is creative and innovative. You will collaborate cross-functionally with stakeholders from Finance, Product & Creative, Engineering, and Sales. You thrive in a fast-paced entrepreneurial environment.This role reports to the Chief Marketing Officer..

Requirements:
--- Achieve monthly revenue growth targets within prespecified ROAS limits associated with the digital acquisition channel. --- Manage & report on all digital acquisition metrics weekly, monthly & quarterly (i.e., ROAS, CTR, CPA, CPM).--- Ensure the effective implementation and evaluation of critical processes that support departmental and organizational goals and objectives.--- Develop, design, and deploy new campaigns, collaborating with other team members and cross-functional stakeholders for various elements.--- Maintain a strategic calendar of testing initiatives, content changes, and other digital marketing related projects.--- Engage in content & creative development for lead capture forms and associated landing pages.--- Contribute to cross-platform A/B testing development for landing pages, lead forms, and related tactics using Unbounce.--- Provide strategic perspective and keyword performance insights to advise SEO content strategies.--- Manage Google Analytics reporting related to the digital acquisition channel.Knowledge, Skills, and Abilities--- Exceptional analytical and problem-solving skills, specifically the ability to assess situations, evaluate options, and collaborate on decisions, including basic modeling and forecasting, performance analysis, and technical troubleshooting.--- Proficient in analyzing campaigns with the ability to set up A/B testing using Optimizely.--- Hands-on experience with web page development and graphic design using Adobe Creative Suite, HTML, CSS, JavaScript.--- Excellent written and verbal communication skills for public consumption.--- Strong interpersonal skills: positive, respectful, and a great attitude. --- Highly curious, motivated, proactive, and adaptable. --- Thrives in a fast-paced environment, works well under pressure, and able to multi-task.Education, Experience, and Training--- Bachelor's degree in Business, Marketing, Advertising, or related field.--- Minimum of 5-7 years in digital marketing and digital marketing platforms including SEO, display advertising, social media & PPC. --- Experience managing landing pages that receive over 100,000 visitors per month.--- Experience managing large digital advertising budgets in excess of $500k+ annually--- Expertise using Content Management Software, Digital Marketing, and Growth Marketing Platforms.--- Experience with Facebook Ads, LinkedIn Ads, and Apple Ads.--- Experience using Google Analytics, FullStory and Periscope.--- Familiarity with Salesforce or a similar CRM platform.--- Practical knowledge of Agile Marketing principles.--- Experience marketing B2C, B2B, and SaaS products a plus.--- Proficiency with MAC iOS operating system preferred. What We OfferWe are a talented group of people who are dedicated, hardworking and passionate about our business. Our culture is friendly, supportive and collaborative. We invest in the well-being of our employees and their families through our comprehensive benefits program.Competitive PayComprehensive Medical, Dental & Vision coverageHealth Savings and Flexible Savings AccountsLife InsuranceShort and Long-term Disability401k Retirement Savings ProgramCommuter Benefit PlanPet Adoption ReimbursementEmployee Assistance ProgramRocketLawyerZestful, Travel Assistance, Healthy Rewards, Life Assistance ProgramEmployee Referral Program--- Desired States - California, Florida, Texas, Idaho preferred--- Principals ONLY. Recruiters, please don't contact this job poster--- Do NOT contact us with unsolicited services or offersPM20 PI124139601

Keywords: AdvisoryCloud, Novato , Director of Digital Acquisition (Remote), Executive , Novato, California

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