Project Manager, Brand Marketing and Communications
Company: Zenni Optical
Location: Novato
Posted on: January 8, 2021
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Job Description:
The TeamThe Brand Communications team drives Zenni's global
brand awareness. We work to drive visibility, mindshare and
affinity across earned and paid media, brand partnerships, and
experiential event marketing. We're proud of our brand
partnerships, which include actress Rashida Jones, the Chicago
Bulls, San Francisco 49ers, designer Cynthia Rowley, and Esports
teams: Golden Guardians, Lux Gaming, Pittsburgh Knights and Houston
Outlaws. Our event marketing efforts range from music festivals to
intimate influencer gatherings. Our CSR initiatives include the San
Francisco Symphony and Fine Art Museums of SF, as well as PPE
donations to frontline healthcare workers across the US.The
RoleUnder the direction of the Head of Brand Marketing and
Communications this person will be responsible for the project
management support of the various initiatives supporting corporate
marketing partners, campaign execution and product collaboration
including corporate social responsibility.We are looking for a
sharp, organized individual interested in getting a window across
the scope of the company and beyond as they coordinate between
internal teams as well as with our agencies, sports and esports
teams, fashion designers, influencers, fashion and lifestyle media
and more. You need to be a proactive problem solver, listener and
communicator who isn't afraid of sometimes "managing up" or gently
motivating individuals to help accomplish team goals. You thrive in
ambiguity and can take disorganized ideas and help shape them into
a process.Collaborate with key cross-functional partners: site
merchandisers, UX designers, copywriters, and product teams to help
carry out brand marketing initiatives. You will help coordinate
with outside vendors, agencies and partners and often be the bridge
between their teams and ours. This role reports to the Head of
Brand Marketing and Communications. This position will be based
remotely during Covid restrictions and will be based in Novato, CA
or Oakland, CA post Covid restrictions.Key Responsibilities*
Maintain brand communications calendar and integrate with larger
company calendar* Participate as necessary in dev + PM stand ups*
Own internal and cross-functional planning including project
kickoffs, stakeholder review meetings, and maintaining meeting
agendas* Communicate priorities and track progress against handoff
dates and ensure project milestones are completed on time*
Anticipate potential challenges, roadblocks, and interference*
Facilitate collaboration between the team and with company
stakeholders.* Coordinate across departments ensuring all project
deliverables are moving through pipeline and completed on time*
Develop project lifecycle standards and templates* Develop,
maintain and update files, contracts, and documentation* Work with
external agencies, vendors and partners from project/campaign
initiation through to handoff of project assets* Manage contract
renewals and creative deadlines for all activation projects (ex:
Billboard, magazine, etc.)* Gather and prepare content for
presentation decks* Work directly with Experiential Events Manager
to support and execute logistics for events and activations
including the organizing and shipping of product and suppliesWhat
you'll bring:* 5+ years of direct experience managing creative
projects, both agency and in-house experience* 3+ years of direct
experience supporting marketing and communications departments,
print and digital* Experience working with eCommerce (D2C) consumer
brands in a high growth, flat and fluid work environment*
Experience with project management tools such as Asana, Jira,
Google, Slack etc.* Demonstrated experience in a role requiring
strong attention to detail and problem-solving skills with a
proactive approach to getting tasks done* Ability to organize
information and concisely present issues, recommendations, and
conclusions* Demonstrated excellent project management skills,
ability to multitask effectively, and experience working
cross-functionally with product, data science, and engineering.*
Strong understanding of creative production process (strategy,
concept, requirements, design, development)* Familiarity with
promotions using marketing and social media platforms* Excellent
communication and collaboration skills* Highly organized and
proactive* Ability to persevere and find order in a fast-paced
environment with constantly changing variables* Self-confident,
motivated, and builds trust with othersBenefits* Competitive
salaries and excellent medical, dental, and vision benefits* 401k
with company match* Mac hardware and accessories* Annual employee
eyeglasses stipend* Free breakfast and catered lunch everyday* Free
onsite parking* Great work-life balance* Opportunities for growth
and professional development in a financially stable, successful,
growing CompanyAbout ZenniZenni was founded on the idea that
everyone who needs glasses should be able to afford high quality
frames and top of the line lenses. We are an industry leading
e-commerce company with state-of-the-art production facilities and
advanced prescription labs that get custom eyewear delivered within
14 days. By cutting out the middlemen we pass the savings directly
to our customers. We have been in business for over 16 years and
have delivered more than 30 million pairs of glasses. We are
headquartered in Novato, CA. Zenni is proud to be the Official
Eyewear Partner of the Chicago Bulls, Boston Red Sox and the San
Francisco 49ers as well as several esports teams including . View
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Keywords: Zenni Optical, Novato , Project Manager, Brand Marketing and Communications, Executive , Novato, California
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