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Marketing & Communications Manager

Company: PBLWorks
Location: Novato
Posted on: May 3, 2021

Job Description:

Organization Summary
PBLWorks (dba Buck Institute for Education), a 501(c)(3) nonprofit organization headquartered in Novato, California, is the industry leader in providing professional development, products, and resources related to Project Based Learning (PBL). PBLWorks creates, collects, and shares high-quality PBL tools and resources with K-12 teachers and leaders across the country. At PBLWorks, our vision is for all students - no matter where they live or what their background - to have access to quality PBL instruction to deepen their learning and achieve success in college, career, and life.

Position Summary
The Marketing Manager will plan and lead initiatives to develop and deepen our relationships with our audiences - teachers and school and district leaders - as well as build awareness of the PBLWorks brand, products, and services. This position will focus primarily on the development of marketing communications collateral and demand generation programs.

Our marketing team is small but mighty! We are agile and flexible, and our key priorities evolve with the needs of this dynamic, fast-paced organization. The right candidate for the Marketing Manager will be an excellent communicator, collaborator, and tech-savvy project manager.

Key Responsibilities

Work closely with a cross-functional team, including Director of Marketing & Communications, to enhance the sales funnel engagement cycle and customer journey. Use a data-driven approach for continuous improvement.
Manage the PBLWorks editorial calendar and related strategies for marketing channels (blog, email, social media, webpages), in order to drive engagement and growth-including both B2C sales and B2B lead generation.
Manage and execute the organization's use of Pardot for email marketing and automations-an integral part of the organization's marketing strategy. Provide regular analysis in order to better serve, connect, and understand our full audience.
Track data for Marketing team's key performance indicators and other metrics, and provide regular reporting and analysis for the team to iterate on strategies and tactics.
Write and design compelling content that's aligned with the PBLWorks style guide.
Manage projects to develop brand-aligned collateral for both digital and print, collaborating with both vendors and colleagues (ex: catalogs, landing pages, sales sheets, postcards, SWAG).
Serve as an internal consultant to review branded materials for colleagues (i.e. slide decks, microsites). In service of that, manage our organization's internal hubs for brand assets and communications style.
Support with overall management of marketing budget and expenses, as needed.
Other duties as assigned.


At least 4 years experience in marketing is strongly preferred; experience in K-12 education or in a non-profit is a plus.
A demonstrated passion for effective, efficient marketing & communications-and doing so with personality!
Excellent technical skills, including with industry-standard email marketing tools and Google Suite (Drive, Docs, Sheets, Slides). Experience with Salesforce, Pardot, or Adobe Suite (Illustrator, Photoshop, InDesign) is a plus.
Experience with email marketing and with production of print and/or digital media.
Exceptional project management and organizational skills.


Skills & Abilities

An energetic self-starter who thrives in a fast-paced team environment.
Demonstrated ability to complete projects with great results, working within timeline and budget.
Outstanding interpersonal, verbal, and written communication skills.
Graphic design sensibilities and ability to do-it-yourself, as needed.
Ease in collaborating with a variety of stakeholders-including a track record of requesting, receiving, and integrating feedback from others to produce better work.
A mission-driven individual who is excited about making an impact in schools and shares PBLWorks's commitment to advancing racial equity in education.
Strong business acumen with analytical skills and a data-driven mindset. Experience with analytics platforms is a bonus.
Humble, trustworthy, get-it-done mentality. A team player!
Bachelors degree or equivalent experience

Physical Requirements

Prolonged periods of sitting or standing at a desk and working on a computer.
Must be able to lift 15 pounds at times.


Reporting Relationships
The Marketing Manager reports to the Director of Marketing & Communications.

Location
Fully remote or hybrid work from home. PBLWorks' office is located in Marin County, California, one hour north of San Francisco. The position will include some travel to key events and conferences as well as to the PBLWorks office for meetings and retreats.

Compensation
The Marketing Manager role is a full-time, exempt position with full health benefits (including medical, vision and dental), 403(b), and life and disability insurance. PBLWorks offers a competitive salary (commensurate with experience) and a generous benefits package. PBLWorks is a dog-friendly working environment.

As a company, we celebrate and embrace diversity. We are actively seeking a diverse pool of candidates in every hiring process. PBLWorks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act).
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Keywords: PBLWorks, Novato , Marketing & Communications Manager, Executive , Novato, California

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