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REMOTE Global Digital Operations Manager

Company: Planet Pharma
Location: Novato
Posted on: May 5, 2021

Job Description:

The role has primary responsibility of digital operational processes, including development, implementation and measurement of digital marketing campaigns. The role will collaborate with cross-functional business units to analyze multi-channel digital marketing campaigns including email, web, mobile and social media. The role will support lead generation and lead nurturing activities such as paid media and relationship marketing. The individual will work with marketing and sales stakeholders to integrate with broader marketing initiatives. --

  • Partner with product marketing to execute and monitor impactful digital marketing campaigns via online channels including email, paid search, social media and web interaction
  • Employ digital analytics tools to track and manage marketing campaign performance across channels, including email, social and web
  • Provide patient/market insights based on social listening activities
  • Manage and refine lead scoring/sourcing qualification, inbound marking integration, and lead to sales workflows
  • Coordination with external agencies and partners on the development and execution of digital materials
  • Monitor trends, testing new channels and ideas, surfacing actionable insights and recommendations and helping all key stakeholders understand what is working and why Requirements:
    • Bachelor Degree or equivalent work experience.--
    • Pharmaceutical or healthcare industry experience is highly desired
    • Minimum 4 years managing digital marketing campaigns
    • Results-driven with exceptional detail and knowledge around metrics, specifically audience segmentation and ROI analysis
    • Expertise with marketing automation systems such as Marketo, Marketing Cloud, or similar
    • Expertise with generating impactful reports and trends analysis via Google Analytics
    • Driven, accountable, a self-starter, with ability to work under pressure and tight deadlines; multi-task and prioritize projects

Keywords: Planet Pharma, Novato , REMOTE Global Digital Operations Manager, Executive , Novato, California

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