Social Media Manager
Posted on: January 12, 2022
Who We Are
Founded in 2005, 2K Games is a global video game company,
publishing titles developed by some of the most influential game
development studios in the world. Our studios are responsible for
developing 2Ks portfolio of outstanding games across multiple
platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy,
Cloud Chamber, and HB Studios. Our portfolio of titles is expanding
due to our global strategic plan, building, and acquiring exciting
studios whose content continues to encourage all of us! 2K
publishes titles in todays most popular gaming genres, including
sports, shooters, action, role-playing, strategy, casual, and
Our team of engineers, marketers, artists, writers, data
scientists, producers, thinkers, and doers, are the professional
publishing stewards of our growing library of critically acclaimed
franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The
Darkness, Mafia, Sid Meiers Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work
environment, which means encouraging our teams to Come as You Are
and do their best work! We are dedicated to diversity and inclusion
and want our community of candidates to reflect this commitment. We
encourage all qualified applicants to explore our global
2K is headquartered in Novato, California, and is a wholly-owned
label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need
Do you want to create unforgettable engagement with our beloved
fans, and help foster word of mouth for our games and the brand of
2K far beyond the universe of our own channels? Do you love
understanding the human truths of our fans, to truly understand
what makes them tick, what drives them to engage? Do you drive
strategic decisions with data, creative ingenuity, and a few guts
and heart? This is our team culture. If thats you, then the rest
below will apply.
Our 2K Brand at large is looking for an experienced Global Social
Media Manager to handle the global social media strategy for the
Global 2K Brand channels. Under the direction of the Director of
Social Media, the Global Social Media Manager will be responsible
for developing and completing the worldwide social media strategy
of the 2K Brand related to all game campaigns, evergreen culture
and industry participation, corporate profile, and what we value.
This role will also ensure the strategy is applied across our
worldwide regional channels.
As the first member of our 2K Brand Social Media team, you will
develop a social campaign and channel-specific strategies for major
platforms such as Instagram, Twitter, Facebook, and foster
exploration of platforms such as TikTok, Twitch, and YouTube where
our content and engagement tactics will resonate best. You will
oversee the development of creative content across all brand
channel pillars that excites, educates, and engages our growing
international audience of players from conceptualization to
publication and measurement.
This is a meaningful role with growth potential that will require
high levels of collaboration and communication across multiple
stakeholders between Brand, PR, Influencer, Community, and
What You Will Do
- Help define and execute the global social media strategy for
the 2K Brand channels, including methods to attract new fans,
retention, and engagement from owned and earned channels, balancing
global brand objectives with local territory considerations.
- Manage and execute day-to-day global social activities and
channel engagement, working with internal cross-functional teams,
development teams, and external agencies as needed.
- Liaise and lead new processes for our regional territories to
adopt the 2K Brand channel strategy at a global level, and help
foster their unique regional approaches.
- Develop creative briefs and help coordinate their way through
the asset production and approval processes.
- Supervise and analyze content performance and social sentiment,
using data tools and insights to advise decisions. Proactively
recommend enhancements to the strategic plans, escalate potential
issues, and offer solutions to assist with problems.
- Establish and advocate for owned and earned channel best
practices including content strategy and optimization as well as
- Maintain an ongoing content calendar for owned social channels
providing visibility and transparency to global stakeholders.
- Compile and distribute regular social-related metric reports on
an agreed cadence or crisis management, ensuring upwards
visibility, as well as helping advise what metrics are
- Build relations and tightly collaborate with the Core, Sports,
and Mobile games Social Media teams to ensure their constant
alignment with our strategic plans.
- Keep a constant finger on the pulse of social media trends in
our industry, entertainment, consumer products, and sports that can
inspire and drive our initiatives.
Who We Think Will Be A Great Fit
We are looking for someone who is a social content strategist at
heart, extremely passionate about content marketing and engagement
and is truly hungry for this craft. They should be passionate gamer
who is plugged into internet culture. Bonus if youre passionate
about at least a few recent 2K games (know our history!). They
should be savvy about regional cultural insights and have
first-hand experience collaborating as part of an international
team. This person should be creatively-driven and able to tell
engaging stories through social content. They should be
independent, proactive, and always ideating ways to enhance what we
do to drive engagement and retention while having the skillset to
logistically execute ideas and effectively collaborate. This person
must have the capacity to understand and always think about the big
picture to make daily decisions that are aligned with the overall
global marketing strategy. This person must be extremely thorough,
detailed oriented, and organized while maintaining efficiency.
- Bachelors Degree in Business, Marketing, Communications, or a
- Minimum 3 years of social media or community management
experience for a gaming publisher, developer, entertainment, or
- Experience developing global social strategies advised by
regional insights in collaboration with international
- Skilled with enterprise social publishing tools such as
Sprinklr, Sprout Social, or Social Bakers, and listening tools such
as Synthesio, Talkwalker, Spiketrap, Netbase, etc. Including a deep
understanding of social media KPIs and analyzing either on
platform, Google Analytics, or related.
- A social media enthusiast with experience building communities
on, and practical knowledge of, social media platforms including
Instagram, Twitter, TikTok, Facebook, YouTube, etc. as well as
community platforms like Discord, and Reddit. Experience with
first-party community hubs is a plus
- Excellent verbal and written communication skills; ideally in a
variety of mediums including long-form and social media. Previous
editorial experience a plus.
- Strong project management skills and a high degree of comfort
handling multiple projects.
- Solid understanding of/passion for video games and pop culture
- And really, you must know our portfolio, our history, our
icons. Be ready.
As an equal opportunity employer, we are committed to ensuring that
qualified individuals with disabilities are provided reasonable
accommodation to participate in the job application or interview
process, to perform their crucial job functions, and to receive
other benefits and privileges of employment. Please contact us if
you need reasonable accommodation.
Please note that 2K Games and its studios never use instant
messaging apps or personal email accounts to contact prospective
employees or conduct interviews and when emailing, only use 2K.com
Keywords: 2k, Novato , Social Media Manager, Executive , Novato, California
Didn't find what you're looking for? Search again!