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Director, Mobile UA

Company: 2K
Location: Novato
Posted on: January 12, 2022

Job Description:

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

We are a team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

2K is looking for a hard-working and self-motivated Director to build and grow the Mobile User Acquisition team. You will have work with a number of internal partners to grow 2K's existing mobile games - and also to launch of number of new exciting franchises on mobile platforms

You will have a particular focus on delivering game-specific audience, creative and optimization strategies. You will also be responsible for the execution of these strategies by developing a team of mobile UA specialists located in several 2K offices globally.

The Director in Novato is a client-facing role - working with customers around the business to clearly define and influence critical metric, budgets, and media goals. The Director will need to represent the interests of the Mobile UA on a number of cross-functional teams and will need to discuss technical detail and clarifying marketing requirements in product focused conversations. The role will also need to feel comfortable inputting on tactical marketing decisions (e.g. which ad-units the team is using on a certain platform) and overall responsibility for the performance of UA campaigns for all mobile games will ladder up to this role.

The role is inherently collaborative. You will interact with the Product Marketing, Analytics, and Product teams in addition to building a fully remote team with current reports in SF, Seattle, Dublin, and elsewhere in the near future. The Director, Mobile UA is a remote position with a strong preference for West Coast time zones and report into the VP, Head of Mobile and F2P Marketing.

What You Will Do
Lead the mobile UA team in developing and implementing optimization strategies for 2K's current and future mobile video games.
Work with customers across the business - primarily in the mobile marketing and mobile product organizations - to ensure that Mobile UA campaigns are delivering on their business goals.
Be the mobile team's authority in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, and advocating for new ad formats.
Ensure that the work of the mobile UA is being circulated throughout the organization in a timely and understandable manner.
Establishing processes and technologies that work across all games.
Drive key strategic cross-functional initiatives
Examples Include:
Working with the analytics team on Campaign targets linked to predicted revenue models
Working with the product team to ensure the maximization of live-operations events

Who We Think Will Be a Great Fit

You have an analytical mind with an ability to distill complex projects into practical items that can be distributed to team members. Clarity of thought is a must. You should have a comprehensive view of the entire user journey and the impact of interventions at various stages. You should be a creative problem solver and self-starter with passion and enthusiasm for driving results.
5+ years of experience leading mobile user acquisition for successful mobile titles
Tried experience scaling annual UA budgets from launch to growth to maturity
Proven experience in identifying, working with, and growing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC, Apple Search, a wide range of ad networks (Unity, Vungle, Applovin, etc.), and more.
Experience building processes and exit critical metrics for creative testing at high velocity (-20-50 new creatives per month)
Validated analytical skills; ability to analyze raw data, draw conclusions, and develop useful recommendations - even when the available data might not be perfect.
Confirmed communications skills; ability to understand customer needs and design scalable systems to deliver on requirements. Also an ability to distill complex strategies down to accessible concepts and communicate them to executives.
Strong Excel skills including (e.g. pivot tables, vlookups, etc).
Experience with input into complex budget strategies across diverse geographies.
Experience with digital marketing communications and the role they play in the broader marketing mix.
Self-starter and problem solver
Ability to develop strong, open, and collaborative working relationships by gaining trust to lead and deliver against expectations
Consistently exhibit natural curiosity and dynamism.
Dedication to respectfully challenge the status quo.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use accounts.

Keywords: 2K, Novato , Director, Mobile UA, Executive , Novato, California

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