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Marketing Manager, Sports - Americas

Company: 2k
Location: Novato
Posted on: January 13, 2022

Job Description:

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meiers Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

We are seeking a Marketing Manager to work alongside our Americas Marketing Team and support all integrated marketing efforts to launch and sustain NBA, PGA & WWE 2k products. The ideal candidate should be passionate about the NBA and gaming. The ideal candidate will have the ability to work on-site at our facilities in Novato, CA when we RTO in January 2022.

What You Will Do

  • Reporting to the Director of Marketing, Americas + Australia, you will be responsible driving marketing execution for the Americas. You will participate in the following:
  • Work with Americas Marketing Team to build integrated marketing plans that target specific audiences through unique consumer journeys and experiences.
  • Take a lead role in the briefing process for both internal and external creative needs
  • Responsible for trafficking creative assets from internal teams to external agency, partners and teams.
  • Contribute to development of retail marketing plan in collaboration with channel marketing team.
  • Liaise between media, channel and creative teams to build brand assets for paid media & retail campaigns within required timelines
  • Contribute to event briefs, and manage event teams to ensure effective & on budget execution of brief
  • Liaise with Commercial and Analytics teams to mine data and insight into consumer behaviors in each market
  • Be a true expert on our products, our consumers, our competitors, and culture
    Who We Think Will Be a Great Fit
    • 3-5 years of experience marketing experience working for a consumer brand, on the brand, media and/or agency side
    • Experience executing paid media campaigns
    • Experience executing retail marketing campaigns
    • Agency experience a plus
    • Highly creative and organized, detail-oriented and deadline driven
    • Excellent multi-tasking and self-management skills are able to take direction and constructive feedback
    • Above average knowledge of NBA, PGA & WWE players and products
    • Average knowledge of videogames.
    • Self-starter, able to take ownership over tasks and carry them throughout to the end
      As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

      Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use Jobble

Keywords: 2k, Novato , Marketing Manager, Sports - Americas, Executive , Novato, California

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