Global Influencer & Community Manager, Core Games

Company: 2K
Location: Novato
Posted on: June 14, 2022

Job Description:

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

An expert influencer marketing and community-building professional to develop and implement global strategic influencer marketing and community campaigns for some of 2K's most popular and up-and-coming core strategy franchises, such as Sid Meier's Civilization, XCOM and MARVEL Midnight Suns to name a few. The ideal candidate lives and breathes influencer relations, engaging our mass community of gamers, and has experience working with gaming creators across genres, as well as lifestyle and celebrity influencers across YouTube, Twitch, Facebook, TikTok, Instagram, and other relevant platforms.

What You Will Do

• Reporting to the Director of Global Influencer Marketing & Community based in Novato, California, you will serve as a primary global strategist and project manager for influencer marketing campaigns worldwide, setting measurable objectives, creating strategies, driving tactical execution, and measuring return on investment in service of go-to-market campaigns for 2K's wide portfolio of games.
• Serve as primary internal subject matter authority for influencer marketing and community, providing ongoing guidance and direction as needed to all of 2K's local market teams worldwide.
• Review and approve go-to-market plans, ideas and ad-hoc requests from territory social/influencer managers as needed.
• Lead and help support communication and global community plans that activate our mass communities via community platforms such as Discord, Twitch and Reddit.
• Partner with legal, finance, commercial and web teams to drive 2K's influencer affiliate marketing program (IAM) for the Core Game franchises.
• Build, maintain, and grow mutually beneficial long-term relationships with our community and bring to bear those relationships in support of product go-to-market plans and ongoing lifecycle management efforts.
• Supervise and analyze performance metrics for 2K's influencer marketing campaigns and owned channel activations. Demonstrate insights and audience feedback to improve 2K's influencer marketing programs.
• Lead and drive all external vendors supporting 2K's community marketing efforts, including but not limited to influencer marketing agencies, talent agencies and freelance contributors.
• Accurately maintain all budgets and oversee execution of agency work and prioritization of projects.
• Collaborate with Social Media Manager colleagues as needed to provide compelling community & influencer-led content that will engage fans on our brands' social media channels.
• Adaptable to complete any other reasonable activity required by the Director of Influencer Marketing or the Community team.
  Who We Think Will Be A Phenomenal Fit
  
  2K is looking for an influencer marketing & community professional with experience launching video games, ongoing lifecycle management, and a personal passion for the 2K's core game franchises. They have a service mentality and are seasoned project managers capable of motivating, directing, and holding teams accountable for delivering against global campaign plans. They have a long list of established relationships within the gaming and lifestyle influencer space and are experienced in using those relationships in both a paid and earned capacity to get results that meet measurable objectives. They have experience with (or at least a strong interest in) taking a data-driven approach to their influencer marketing strategy. They are versed in and have experience working with social and content platforms like YouTube, Twitch, Facebook, TikTok, Instagram and Twitter, and have collaborated with public relations and social media professionals in the past. Having a strong community and communications background is a huge plus.
  
  • Bachelor's degree in marketing, public relations, communications, or a related area of study.
  • A minimum of 5+ years of influencer marketing or community-building work experience, including experience launching video games. Communications/marketing agency experience and knowledge of video games industry is strongly preferred.
  • A consistent track record of developing well-reasoned, strategic plans, and handling them to completion within scope and budget and achieving set goals.
  • Strong flair for video games, especially strategy, shooter, story, action and arcade games.
  • Excellent organization, interpersonal, and written and verbal communications skills. Ability to build strong, lasting professional relationships with internal partner groups and individuals.
  • Ability to anticipate next actions and accept responsibility for moving projects toward completion.
  • Strong PC skills, knowledge of Twitch/YouTube/Facebook and each platform's unique features. Familiarity with social listening, video analytics, and influencer marketing tools like Spiketrap, Synthesio, Tubular, StreamHatchet, and CreatorIQ is strongly preferred.
    As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
    
    Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
    
    As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
    
    Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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