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Senior Global Marketing Manager- Gearbox

Company: 2K
Location: Novato
Posted on: August 1, 2022

Job Description:

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

2K is looking for a Senior Brand Manager to join its Core Games Team as a project lead for GearBox, and other unannounced AAA studio releases. Reporting to the Director, Global Marketing Strategy, the Sr. Brand Manager will be focused on developing global, insights-driven marketing strategies that drive acquisition, engagement and monetization opportunities for traditional and live-service focused AAA projects.

The ideal candidate will have experience developing and executing blockbuster entertainment brand strategies and have expertise managing live service products in gaming or other entertainment and/or technology sectors. From a place of both art and science s/he must enjoy working collaboratively to create innovative marketing programs with cross-functional publishing teams, development teams, and external agencies based on key consumer insights and established KPIs for the businesses.

What You Will Do

In collaboration with Global Cross-Functional Publishing and Development partners proactively author and champion the global marketing strategy with clear definition of product, global audiences and how we'll reach them, product positioning, creative platform, marketing objectives, goals, strategies, and measurements for success at a 360-marketing discipline level.

  • Develop, represent, and execute insights-driven AAA global marketing strategies from initial concept inception, through development and on to launch that improve long-term acquisition, engagement, retention and monetization.
  • Define and initiate development of all brand creative including all digital content, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web and point-of-sales materials, ensuring all needs are accounted for and delivered on time
  • Establish relevant measurement criteria/KPIs and oversee the tracking and analysis of marketing program returns
  • Analyze project performance data, including consumer sales and in-game engagement data, to find opportunities and challenges, then create strategies and tactics to drive results
  • Manage relationships with all internal stakeholders across studios, publishing, legal and all other cross-functional teams to ensure full team collaboration and alignment against the goals of the project
  • Manage brand marketing budget; manage and track expenditures
    Who We Think Will Be a Great Fit

    If you're an innovative, creative, and collaborative marketer looking for your next challenge, you might be the right fit for 2K's team of award winning brand marketers. You'll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You'll enjoy working across all the marketing disciplines and development teams, and orchestrating execution excellence.

    Minimum Requirements
    • Bachelor's Degree in Marketing, Advertising, or a related field
    • Minimum of five years of marketing management or product management, preferably in gaming or entertainment
    • Have created and executed creative marketing programs on blockbuster entertainment/gaming brands Experience managing live service products in gaming and or other entertainment and/or technology sectors
    • Excellent verbal and written communication skill with ability to have influence and impact within a matrix organization both across departments and across geographies. Ability to create rapport and create impact.
    • Have a passion for video gaming. Knowing games and player habits will be key to developing Brand strategy and growth across social channels while creating content relevant to our community.
    • Proactive lead owning the project, a critical thinker and problem solver championing the goal posts, and ensuring the team delivers together is a cohesive and timely manner.
    • Ability to thrive in a fast-paced, dynamic, flexible environment
      Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

      As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Keywords: 2K, Novato , Senior Global Marketing Manager- Gearbox, Executive , Novato, California

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