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Brand Manager

Company: WX Brands
Location: Novato
Posted on: August 2, 2022

Job Description:

The Brand Manager, Exclusive Brands and Innovation, will take on the critical role in the brand development and execution of the annual and long-term strategic marketing plans for our Exclusive Brands portfolio (40+ brands) within key national off-premise retail accounts as well as lead and manage portfolio innovation for the organization.Key focus areas will include:

  • Leading innovation and new brand development for the Exclusive Brand portfolio from conception to in store activation
  • Includes trend analysis and consumer research; brand development with Project Management, Winemaking, Pricing; creative execution with both internal and external stakeholders; presentation to respective account partners
  • Includes leading cross functional team on formal RFP process for respective accounts
  • Leading high level business analysis efforts for key account partners - continuously monitors business and brand health performance for all accounts using internal and external data resources; provides support to cross functional partners in sales by delivering actionable insights and assisting in identifying white space opportunities at respective accounts
  • Working extensively with cross functional sales partners to develop strong relationships with buying teams, supporting key focuses for each respective account throughout the year
  • Includes participation in status calls with national buyer teams, attending national buyer meetings where appropriate, preparing materials for sales to take to buyers, etc.
  • Leading high level innovation for the entire WX portfolio, encompassing both Exclusive Brands and National Brands; work includes extensive research and analysis on how WX can tap into macro consumer trends and wine specific trends, attending meetings/webinars to educate company about trend patterns/opportunity sectors, evaluating and developing suggested portfolio growth opportunities for National Brands utilizing respective trends, etc.
  • Assisting in development of long-term brand growth plan and annual business plans for national accounts, collaborating with Marketing Director, National Account Sales Managers and other internal stakeholders.
  • Acting as internal liaison with cross functional teams, including but not limited to: Winemaking, Production, Project Management, Legal, Sales, Pricing and S&OP.
  • Manages budget, ensuring that dollars are allocated and spent in an efficient and effective manner within budgetary parameters
  • Manages updates to creative assets for entire Exclusive Brand portfolio, including tech sheets, brand photography, sales decks, and moreBusiness & Leadership Skills
    • WORK WITH FIRE & HUSTLE - Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
    • KNOW YOUR STUFF - Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
    • LASER FOCUS - Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
    • SELF STARTER - Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
    • VALUE & SUPPORT EACH OTHER - Works collaboratively as a team. Treats others with respect. Champions all forms of diversity. Experiences
      • Must have experience developing and managing consumer brand development and packaging, and ideating compelling POS, sales materials and promotions. Effective project management skills - ability to execute on-time and within budget.
      • Strong written and verbal communication and presentation skills.
      • Proficient in analyzing industry scan data.
      • Skilled with MS Word, PowerPoint, and Excel. Education
        • Bachelor's Degree in related field required; Master's Degree preferred.
        • 3 to 5 years of brand marketing experience, ideally in the wine industry. Physical Demands
          • Possess valid driver's license.
          • Travel required - 15-20%.
          • Ability to lift up to 45 lbs. occasionally. WX offers a competitive benefits package including PTO starting at 19 days per year. We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

Keywords: WX Brands, Novato , Brand Manager, Executive , Novato, California

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