Senior Manager, Global Digital and Social Marketing
Company: 2K
Location: Novato
Posted on: August 5, 2022
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Job Description:
Who We Are
In the past 10 years, 2K has established a rich heritage for
publishing some of the biggest franchises in gaming. This includes
blockbuster titles such as NBA 2K, Borderlands, Bioshock, WWE 2K,
Civilization, XCOM, and more. During that time, we've been
fortunate enough to build a passionate and driven fan base who are
eager to engage with our brands on a deeper level.
Role Purpose
Reporting to the Global Digital and Social Marketing Director,
Sports Games, this role is an integral part of the Digital and
Social function, based in the US. Acting as the key advocate for
our flagship title NBA 2K, this role is responsible for bringing
the NBA 2K brand experience to life throughout our digital
ecosystem. This role works directly with Marketing teams across key
functions to influence and guide best in class platform practices
across all NBA 2k owned channels.
Supporting the, CA based, Digital and Social Director, Sports Games
in providing consumer insights at the intersection of hoops
culture, gaming and lifestyle. Work hand and hand with teams to
elevate the brands presence on a global scale, providing
authenticity to the NBA 2k global platforms.
Serving as one of the first consumer touch points, this role is
responsible to keep a pulse on market trends in the digital space.
As a platform expert the need to evaluate the 2k digital ecosystem
is imperative to the success of the team and this role. Analyzing
data, competitive insights and brand health will be needed to
identify efficiencies and best practices across platforms and to
deliver on commercial objectives.
What You Will Do
Who We Think Will Be A Great Fit
We are looking for someone who is a social content strategist at
heart, extremely passionate about content marketing and engagement,
and truly understands how to create content with universal appeal.
They should be someone who has driven global social strategies from
inception to execution. Bonus if your well versed with NBA 2k. They
should be plugged into internet culture, savvy about regional
cultural insights and have first-hand experience collaborating as
part of an international team. This person should be
creatively-driven and able to tell engaging stories though social
content. They should be independent, proactive, and always ideating
ways to enhance what we do to drive engagement and retention, while
having the skillset to logistically execute ideas and effectively
collaborate. This person must have the capacity to understand and
always think about the big picture to make daily decisions that are
aligned with the overall global marketing strategy. This person
must be extremely thorough, detailed oriented, and organized while
maintaining efficiency.
Keywords: 2K, Novato , Senior Manager, Global Digital and Social Marketing, Executive , Novato, California
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