Director, Global Marketing Strategy - New Franchise
Company: 2K
Location: Novato
Posted on: August 6, 2022
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Job Description:
Who We AreFounded in 2005, 2K Games is a global video game
company, publishing titles developed by some of the most
influential game development studios in the world. Our studios
responsible for developing 2K's portfolio of world-class games
across multiple platforms, include Visual Concepts, Firaxis, Hangar
13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of
titles is expanding due to our global strategic plan, building and
acquiring exciting studios whose content continues to inspire all
of us! 2K publishes titles in today's most popular gaming genres,
including sports, shooters, action, role-playing, strategy, casual,
and family entertainment.Our team of engineers, marketers, artists,
writers, data scientists, producers, thinkers and doers, are the
professional publishing stewards of our growing library of
critically-acclaimed franchises such as NBA 2K, Battleborn,
BioShock, Borderlands, The Darkness, Mafia, Sid Meier's
Civilization, WWE 2K, and XCOM.At 2K, we pride ourselves on
creating an inclusive work environment, which means encouraging our
teams to Come as You Are and do your best work! We are dedicated to
diversity and inclusion, and want our community of candidates to
reflect this commitment. We encourage all qualified applicants to
explore our global positions.2K is headquartered in Novato,
California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO).What We Need2K is looking for a
Director, Global Marketing Strategy - New Franchise to join its
core game team to drive global marketing for our upcoming live
services games from 31st Union and other, unannounced studios.
Reporting to the Senior Director of Global Marketing Strategy for
Firaxis, the ideal candidate will have expertise synthesizing
research and data to identify proper target audiences, marketing
strategies, and positioning that can connect with players on an
emotional level. Equally important, is your experience in
always-on, live service marketing activities that can drive
long-term engagement with players. Striking that perfect balance
between art and science, you will work collaboratively to create
innovating marketing programs with cross-functional publishing
teams, development teams, external agencies, and studio leadership
based on established KPIs for the business.What You Will DoIn this
role, you will have to wear several different hats: diplomat,
strategist, data analyst, creative genius, organizer, and
front-line executer. You will work closely with the Development
Studio and Global Publishing partners to develop and execute
insights-driven, global brand marketing strategies from initial
concept inception through development, launch, and beyond,
maximizing long-term acquisition, engagement, retention, and
monetization.Set global marketing and brand strategies, defining
target audiences, product positioning, and franchise key
performance indicators overseeing the tracking and analysis of
marketing program returns.Lead marketing teams to brief and guide
campaign development process and ensure campaigns are on brand and
set up to deliver the marketing and business targets globally.Drive
the marketing collaboration process that evaluates metrics, flags
opportunities/risks, and influences the org to solutions that
foster acquisition, engagement, and retention of players.Define and
develop the customer journey across the marketing ecosystem and
campaign, collaborating with commercial, product development, and
marketing teams to deliver on-going brand experiences.Provide
product / competitive expertise for Development, Marketing, and
Publishing teams.Manage briefs for brand creative strategy and
development, including digital content, websites, key art,
packaging, advertising creative (digital and TV), trailers, social
media, sales support materials, events/activations, web, and
point-of-sale materials.Partner with creative agencies and in-house
creative departments in the development and flawless execution of
marketing plans, creative assets, campaigns, and programs.Partner
with in-house and external public relations & community teams in
developing comms strategy/execution.Maximize retail marketing
effectiveness in conjunction with regional marketing and sales
teams.Manage relationships with all other internal stakeholders
across studios, publishing, and all other cross-functional teams to
ensure full team collaboration and alignment against the goals of
products, campaigns, and programs.Analyze project performance data,
including consumer sales and in-game engagement data, to identify
opportunities and challenges, then create strategies and tactics to
drive results.Manage brand marketing budget; authorize, manage, and
track expenditures.Manage the day-to-day communication of internal
and external creative partners and help steer all creative
materials' approval process.Project tracking, maintaining &
updating deliverable dates to ensure timely delivery of global
marketing materials.Who We Think Will Be a Great FitAn innovative,
creative, and collaborative marketer with a rich background in
live-service, always-on campaign planning and
execution.Understanding of games-as-a-service, virtual goods, and
emerging technologies and trends.Creative thinker and strategist
with the ability to think ahead, self-prioritize effectively and
contribute cross-functionally.Proven leader of cross-functional
marketing execution teams.Proven success in training and developing
people either directly managed or through mentorship.Excellent
analytical, verbal, and written communication/presentation skills
and a proven ability to work collaboratively across a number of
internal, external, and international teams.Experience developing,
presenting, and launching digital entertainment marketing
strategies and programs geared towards 24/7/365, always-on
activations.A strong foundational understanding of both consumer
research and business analytics.Impeccable project management
skills and a high degree of comfort in managing multiple
projects.Results-oriented, self-motivated, extremely organized, and
detail-oriented.Bachelor's degree in marketing or related field
required. MBA preferred.Minimum of 15 years consumer product
marketing experience with a demonstrated track record of planning &
executing creative marketing programs globally, preferably
digital-focused.Moderate travel required (industry events,
developer visits, sales support / satellite office meetings.)
Keywords: 2K, Novato , Director, Global Marketing Strategy - New Franchise, Executive , Novato, California
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