Senior Director, Performance Marketing
Company: Javelin Venture Partners
Location: San Francisco
Posted on: April 18, 2024
Job Description:
At Niantic, we're passionate about real-world, social, mobile
games that inspire players to go on adventures on foot with others!
We are seeking an experienced Senior Director of Performance
Marketing who brings deep expertise in building a world-class
growth organization. You will take a meaningful, strategic
leadership role to guide Niantic's performance marketing efforts
across user acquisition and branded reach advertising campaigns.
You will be responsible for identifying, tracking, and validating
the role of different paid media channels in our marketing mix,
ultimately focusing on increasing the return on investment of the
marketing budget across our mobile games portfolio.
Core Responsibilities
- Own the company's performance marketing strategy, identifying
the best use of resources to achieve scalable growth for our
titles.
- Lead the Performance Marketing team (including User
Acquisition, Ad Media, and Ad Production/Creative staff) to drive
product awareness and interest, acquisition of new users, and
re-engagement of lapsed players, helping the company achieve its
key business objectives.
- Mentor and nurture the team with a culture of inclusion and
collaboration, while building the best-in-class practices across
growth fields.
- Manage the creative production process across all advertising
media campaign types, working with internal art teams as well as
outsourced resources / agency partners.
- Build trustworthy partnerships with cross-functional partners
to guide the development of Niantic's marketing analytics
infrastructure, including marketing automation, attribution, and
analytics.
- Required in-office 2 days per week minimum, but additional days
highly encouraged to help increase internal collaboration and
partnership.
Qualifications
- 14+ years of marketing experience with a focus on data-driven
acquisition marketing and branded reach / awareness advertising
media knowledge.
- Experience leading performance marketing teams of 5+
individuals.
- Experience managing an overall marketing budget of $50 million
or more, with focus on advertising media and creative/production
efforts.
- Successfully built and shaped the planning and execution of
complex, data-driven marketing programs including A/B
experimentation, multi-touch attribution modeling, and causality
testing,
- Experience managing a high-output creative production process,
from ideation to production to testing and deployment.
- Familiarity with intermediate statistical methods and
proficiency with popular analytics and data reporting tools (e.g.,
Looker, Amplitude, Heap, Tableau, etc.).
- Familiarity with standard mobile app engagement, monetization,
and advertising performance metrics, including DAU, MAU, ARPU,
ARPPU, CPI, retention rates, and CTR.
- Strong understanding of and experience in managing ATL
(above-the-line) ad media campaigns and their role in driving 'top
of funnel' user interest, especially when used in conjunction with
user acquisition campaigns.
- Expert in mobile attribution methods and platforms (e.g.,
Appsflyer, Adjust, etc.)
- Deep knowledge of paid mobile ad media channels (e.g., Facebook
Ad Manager, Google UAC, TikTok, Moloco, AppLovin, Unity,
etc).
- Strong knowledge of the privacy environment on mobile, as well
as the measurement frameworks available from Apple and
Google.
- Demonstrated cross-functional communication and analytical
skills to improve revenue prediction models and key performance
indicators measurement.
- Familiarity with ASO and industry standards to improve
conversion rates.
- Strong leadership presence and ability to lead both directly
and through influencing executive team members to drive a given
strategy in a fast-paced, global organization.
- Effective communicator via both written and verbal
communications. Asynchronous communications with others is also
important given the global distribution of our team across geos and
time zones.
- Bachelor's degree or equivalent experience in quantitative
field, including but not limited to Computer Science, Engineering,
Finance, Marketing, Data Science, Statistics, and Mathematics.
Preferred Qualifications:
- Passion for technology and entertainment, especially for
Niantic's products and mission.
- Experience in working with 3rd party IP (intellectual property)
holders that may require brand / creative approvals.
- Adaptable leader that performs well in highly dynamic
environments.
- Graduate degree or equivalent experience a plus (esp. in
Business Administration).
The total compensation package for this position includes a new
hire offer base salary range of $207,000 - $230,000 + bonus +
equity + benefits.
Individual pay within this salary range is determined by work
location and additional factors, including assessed job-related
skills, experience, and relevant education or training. Your
recruiter can answer any questions about new hire total
compensation during the hiring process. An overview of benefit
offerings for your location can be found on the careers page.
Niantic is the world's leading AR technology company, sparking
creative and engaging journeys in the real world. Our products
inspire outdoor exploration, exercise, and meaningful social
interaction.
Originally formed at Google in 2011, we became an independent
company in 2015 with a strong group of investors including
Nintendo, The Pok--mon Company, and Alsop Louie Partners. Our
current consumer titles include pioneering global-control game
Ingress, record-breaking AR game Pok--mon GO, and Pikmin Bloom. In
November 2021, we launched our developer platform, Lightship,
enabling creators to build immersive AR experiences around the
globe.
Niantic is an Equal Opportunity employer. We believe that
cultivating a workplace where our people are supported and included
is essential to creating great products our community will love.
Our mission emphasizes seeking and hiring diverse voices, including
those who are traditionally underrepresented in the technology
industry, and we consider this to be one of the most important
values we hold close.
We're a hard-working, fun, and exciting group who value
intellectual curiosity and a passion for problem-solving! We have
growing offices located in San Francisco, Sunnyvale, Bellevue, Los
Angeles, New York, London, Tokyo, Hamburg, and Zurich.
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Keywords: Javelin Venture Partners, Novato , Senior Director, Performance Marketing, Executive , San Francisco, California
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