Director of Product Marketing, Power Products
Company: Menlo Micro
Location: Albany
Posted on: April 20, 2024
Job Description:
Director of Product Marketing, Power Products Irvine, CA - San
Jose, CA SHARE: About UsMenlo Micro has reinvented one of the most
fundamental building blocks of electronic systems - the electronic
switch. Menlo Micro's technology creates a new switch category that
eliminates compromises and tradeoffs by combining the benefits of
electromechanical and solid-state switches into the best of both
worlds with its "Ideal Switch."Are you interested in playing a
critical, impactful role and work with top electronic systems
talent at an exciting startup backed by industry leaders? Do you
want to help create truly disruptive and unique products that have
the ability to change markets? If you answered yes to both, this
may be your opportunity to have a significant impact at a
cutting-edge, rapidly growing semiconductor company with
industry-leading technology that will drive electronic systems
innovation across a diverse range of industries.Role Summary &
PurposeReporting to the Vice President of Power Products, you will
be responsible for defining and driving the development of Menlo
Micro's next-generation power relay products using our Ideal Switch
technology. You will be responsible for all power marketing
activities including product and strategic planning, assisting with
product definition, product positioning, go-to-market strategy,
competitive analysis, marketing communications, public relations,
and tactical marketing.You will also spend time on the front lines
with customers collecting feedback and architecting solutions to
meet their requirements. Your work will be impactful within Menlo
Micro, and to our investors.You will work in a fast-paced,
innovative team environment, interacting with all functions
including product development, sales, operations and marketing
communications.You will:
- Work with key partners, customers, and end users to drive
adoption of our power relay solutions
- Work with end users, customers, technology partners, and
standards organizations to define next generation product
requirements and put in place partnerships to ensure their
adoption
- Create detailed market and business product plans including
Marketing Requirements Documents (MRDs), Product Requirements
Documents (PRDs), Competition and Return-on-Investment (ROI)
analysis for product releases
- Drive and manage product lifecycles from inception to
commercialization (feature roadmaps, product roadmaps,
pricing)
- Develop, implement, and manage plans for product launches
including documentation, sales collateral, and presentations
- Work with Engineering, Sales, Operations and customers to
ensure that new products lead the market and provide clear
system-level differentiation.
- Drive the development and distribution of supporting product
documents (briefs, application guides, data sheets, bulletins) as
well as website content and thought leadership through tradeshows
and publications
- Position products in new and existing market segments; driving
efforts for design-wins with our sales department
- Assist sales to develop a pipeline for future sales
activity
- Be responsible for annual sales targets, market growth, and
margin.
- Build and maintain strong business relationships with customers
to drive/increase sales and ensure an exceptional customer
experience by solving customer challenges
- Develop and implement communication plans for customers, sales
and investors in order to create value and address competitive
positions
- Research and analyze market opportunities, trends, and
competitive pressures to create, develop, and execute appropriate
product management strategies and roadmap
- Attract, manage, retain, and develop talent as the business
grows
- Travel as necessaryQualifications and RequirementsThis role
requires a strong mix of technical and business skills as you work
with sales and customers to define and deploy disruptive products
to the market.To be a good fit for the position, you will have:
- A strong system and component-level understanding of power
systems or industrial controls at ratings up to 1kV and 100A, for
both AC and DC solutions
- Experience with customers and applications of power relays and
power protection devices
- Experience working with customers in one or more of the
following markets: industrial controls and automation, home
automation, renewable energy, electrical transmission and
distribution, and transportation
- The ability to understand customer needs and translate those
into products with appropriate tradeoffs
- Excellent ability to listen and sell product concepts and
technologies internally and externally with a passion for
technology
- Successfully have led product management and product planning
strategies and initiatives, developed product roadmaps, and taken
products from inception to commercialization.
- Past success influencing opinions and actions of key
stakeholders within their organization, customers, and
partners
- Strong analytical and problem-solving skills, including market
research and data gathering, ability to think / conceptualize
independently and creatively, strength in building and analyzing
complex financial models, and excellent business judgment and
ability to synthesize, analyze and extract implications
- Excellent communications skills, both oral and written,
including experience creating and making highly effective
presentations to senior management
- Strong organizational, project management, and execution skills
and a demonstrated ability to prioritize in a fast-paced
environment and work effectively at all levels of the
organization
- Experience in a global environment interfacing with many
cultures and languages
- High-performance orientation, commitment to continuous
improvement, and strategic capability and willingness to roll up
your sleeves
- BS in Electrical Engineering or related + 10 years of
experience, or MS + 8 years of experience; MBA preferredDesired
Characteristics
- Experience with AC and DC power systems up to 1000V and
100A.
- A working understanding of MEMS
- Familiarity with solid-state circuit breakers. You will drive
the production release of advanced power products that use our
innovative MEMS switch technology. More details Director of Product
Marketing, Power Products You will be responsible for defining and
driving the development of Menlo Micro's next-generation power
relay products using our Ideal Switch technology. More details Vice
President of Sales & Business Development You will be instrumental
in executing the strategies and tactics required for successful and
profitable sales growth of Menlo Micro's products and solutions.
More details Receive the latest updates and news from Menlo
Micro.
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Keywords: Menlo Micro, Novato , Director of Product Marketing, Power Products, Executive , Albany, California
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