Staff Data Scientist (Marketing), Mobile Analytics

Company: 2K
Location: Novato
Posted on: August 5, 2022

Job Description:

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K's portfolio of world-class games across multiple platforms. Including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier's Civilization, Tiny Tina's Wonderlands, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

As we grow our slate of mobile titles, we are growing our marketing data science group and looking for its technical leader. The staff data scientist would be responsible for creating reporting frameworks, insights, predictive models, and strategies to help optimize spending decisions and drive the growth of our mobile games.

What You Will Do

• Reporting: Develop and improve our marketing performance reporting platform. Enabling teams across the company to make data informed decisions.
• Business Insight: Understand the problems our marketing teams want to solve. Define the right data, metrics, analysis, and interpretation to lead to the right recommendations and decisions.
• Innovate: Define requirements for, create, continuously monitor and improve key statistical models needed for making marketing spend decisions. These may include predicting cohort yields, campaign performance, the impact of scaling spends, pricing, and lifetime value, models
• Understand players: Use predictive modeling to establish behavior patterns that assist with player lifecycle management, such as propensity to buy, to spend, and churn; and correlate with marketing activity
• Expertise: Be the in-house authority on the constantly evolving mobile marketing ecosystem, especially changes to attribution logic by Apple and Google. Incorporate these changes into our reporting, analyses, and models.
• Mentor: Lead career development for team members from a technical perspective.
  What Will Make You a Great Fit
  
  • Experience: 7+ years of work experience in data science or analytics role
  • Leadership: Demonstrated experience leading, mentoring, and guiding analysts and data scientists
  • Experience working with paid and unpaid marketing channels, multi-channel attribution, and media mix models
  • Superb communication skills, with a consistent record of working across all levels of the organization - having the information is one thing, you must be able to disseminate and educate.
  • SQL: The ability to write complex SQL queries to analyze our databases with millions of players and work with relational database systems.
  • Familiar with prominent infrastructures: Redshift, Snowflake, etc.
  • Visualization: Adept in at least one visualization tool such as Tableau or Looker
  • Tech skill: Demonstrable experience with some or all of the following: statistics, experimental design, machine learning, predictive modeling, deep learning
    Bonus Points
    
    • Familiarity with massive data sets and tools to deal with them (E.g. AWS)
    • Knowledge and love for the NBA and WWE franchises preferred
      As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.
      
      Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Keywords: 2K, Novato , Staff Data Scientist (Marketing), Mobile Analytics, IT / Software / Systems , Novato, California