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Marketing Technology, Web Strategist & Content Author (Contract)

Company: 2K
Location: Novato
Posted on: September 20, 2022

Job Description:

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What You Will Do

  • Engage with Customers (Brand teams), capture requirements, deliver prototypes and ensure the delivery of high-quality web content and websites.
  • Support the team in projects/mini projects simultaneously from initial brief / request / scoping to completion (published).
  • Obsess about creating reusable and scalable solutions. Help identify scalable web components that can be reused across all 2K websites.
  • Advocate the use of agile practices around business requirements, user stories, requirement refining and ticket creation in JIRA.
  • Actively participate in Scrum meetings and Sprint planning sessions.
  • Create clearly defined JIRA tickets that include all requirements as set out by our customers.
  • Provide mentorship, training, and support for junior Web Strategy team members.
  • Handle and maintain process documents, briefing documents and training documents for the wider multidisciplinary team.
  • Inputting content and assets across all 2K IPs in a fast paced and time sensitive environment.
  • Attention to detail and ability to QA content and assets within the Staging environment prior to websites / web pages going live.
  • Working closely with the Web Team to ensure that websites / web pages are launched / published on time.
  • Ownership of specific titles within the CMS, ensuring that roles and permissions are correctly allocated, training is delivered, and content authoring is inputted using the agreed parameters and guidelines.
  • Participate in web strategy planning sessions to ensure that relevant research and data is presented when promoting specific features / content creation.
  • Facilitate the planning of Web Strategy meetings, from agenda setting, accurate and concise minute taking and distribution to relevant stakeholders.
  • Promote an SEO data driven approach to all web related decision making to ensure that all titles perform to the highest SEO standards.
  • Master SEO tools and Google SEO products (GA / GSC / Page Speed Insights) for research and performance reporting on assigned titles.
    What Skills Are Needed
    • Minimum of 3 years in a Digital Marketing role, preferably SEO.
    • Solid understanding of UX / UI and web site design.
    • Experience leading cross-functional / Cross-Team projects.
    • Experience content authoring in WYSIWYG CMS systems uploading and editing content in multiple languages.
    • Experience working with JIRA / Confluence project management tools.
    • Excellent interpersonal, communication and client management skills.
    • Strong organizational skills and an ability to create and implement clear processes and workflows.
    • Documentation in this role is key, clear documentation and recording of events is essential.
    • Comfortable working with senior management and navigating technical conversations.
    • An analytical mind and the ability to provide solid reasoning to difficult technical problems.
    • Ability to work in a fast-paced environment while maintaining a strong attention to detail.
    • Ability to understand and take ownership of the delivery of Web solutions within the Marketing Function.
    • Desire to keep learning about new practices, technologies and the latest evolutions of the web.
    • Understanding of the Google suite of products - Google Search Console / Google Analytics etc.
    • An understanding of the gaming industry is beneficial but not a requirement.
      As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

      Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Keywords: 2K, Novato , Marketing Technology, Web Strategist & Content Author (Contract), IT / Software / Systems , Novato, California

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