Principal Evangelist, Startups and Venture Capital, AWS Startup Marketing

Company: Amazon
Location: San Francisco
Posted on: April 7, 2026

Job Description:

Are you an accomplished technology leader who wants to work with the most promising early-stage startups and venture capital firms globally? Do you have a talent for translating complex cloud and AI architectures into clear, inspiring stories that resonate with the world’s fastest growing companies? Do you have the technical depth, business acumen, and strategic insight to help establish AWS as the foundation for the next generation of global leaders? If so, then this might be your dream job. AWS is seeking a Principal Startup Evangelist to showcase how startups build, engage, and grow together with AWS. As Principal Startup Evangelist, you will engage the world’s most exciting new businesses and venture capital firms. You’ll take a leading role in defining our value proposition and narrative for startups, acting as a technical thought leader with a deep understanding of how they can use cloud and AI services and AWS Startup programs to accelerate their growth. You'll create and present technical content that shows how startups at every stage can use AWS — highlighting everyday coding practices, cloud architectures, in-depth tutorials, code samples, and best practices for scaling revenue growth. Key job responsibilities - Create and drive our messaging narrative for startups, including our primary value proposition, customer promises, and reasons to believe - Lead engagements with top startups and VC firms, delivering executive briefings and technical workshops that show why AWS is the best cloud and AI provider for startups - Serve as a public-facing evangelist for AWS Startup Marketing through speaking engagements, media interviews, and community engagement. - Deliver world-class technical content, including executive presentations, event keynote sessions and presentations, community activations, web content, demonstrations, and technical materials - Create original content including livestreams, partner interviews, workshops, podcasts, and industry leader conversations. - Drive awareness and preference for AWS that delivers influenced opportunities and pipeline through marketing activities across EBCs, events, digital, and field channels. - Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience - Oral and written skills, with experience delivering technical content to audiences of varied backgrounds. - Knowledge of existing and developing technologies as it relates to AI models and cloud computing - 8 years in technology industry focused on startups/venture capital - 5 years of experience in technical content creation and storytelling - Proven ability to evaluate and guide early-stage and scaling companies - Startup founder, C-level executive, or venture capital investment experience with hands-on understanding of startup challenges and growth dynamics - Analytical and technical assessment skills with ability to evaluate complex requirements and business models - Proven track record identifying, evaluating, and advising on emerging technologies and market trends - Multi-domain technical expertise across areas such as AI/ML, cybersecurity, data analytics, or infrastructure technologies - Proven experience developing applications using generative AI tools and foundational models, including prototypes and production-ready solutions. - Experience with AWS AI/ML services such as Amazon Bedrock, and understanding of how to integrate these services into generative AI workflows. - Demonstrable experience engaging with developer communities, including creating technical content, public speaking, or active participation on platforms like GitHub, Stack Overflow, or developer forums. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, East Palo Alto - 188,900.00 - 330,500.00 USD annually USA, CA, San Francisco - 188,900.00 - 330,500.00 USD annually USA, CA, Santa Clara - 188,900.00 - 330,500.00 USD annually

Keywords: Amazon, Novato , Principal Evangelist, Startups and Venture Capital, AWS Startup Marketing, IT / Software / Systems , San Francisco, California