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Senior Project Engineer

Company: Gilbane Building Company
Location: Novato
Posted on: September 13, 2020

Job Description:

2K develops and publishes interactive entertainment globally for consoles, handheld gaming devices, PCs, smartphones and tablets across today’s most popular gaming genres, most well-known for critically acclaimed franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

What We Need:

You will lead the planning and execution of marketing strategies for 2K’s mobile games, driving profitable growth by tying together user acquisition, app store optimization, brand activations, and PR. The ideal candidate would have experience shipping top-grossing F2P mobile games while in a UA or Marketing role, and is devoted to the success of the game and the team.

What You Will Do:

Own GTM strategy for the entire 2K mobile portfolio

Create launch and rollout campaigns that tie together the capabilities of different functional teams – product management, UA, brand marketing, PR, creative services, and analytics

Own cross-functional and executive communication on all mobile marketing plans

Play a lead role in hiring, training and developing a world-class team able to meaningfully execute in the following areas:

UA

Define strategic, multi-million dollar, sustained UA campaigns from Soft Launch to ongoing Live Ops. Drive continued high-quality volume to 2K’s mobile titles, optimized to return on LTV

Define & set UA KPI goals and budgets. Work with Analytics to improve performance funnel measurement

Create a relentless culture of experimentation on existing UA channels (ex: Facebook, Google UAC, mobile ad networks) while establishing new UA funnels

Manage ad agencies, networks and partners to maximize ROI on marketing campaigns

Brand, Social and ASO

Work with brand and product teams on product positioning. Develop branding communications, advertising, promotional and PR programs over title’s lifecycle

Conduct market research as necessary

Manage the development of assets and creatives (app icons, screenshots, trailers, and 1 st party promo art) with the help of creative services and agencies

Lead A/B testing and optimization of our App Store Listings

Work with both internal and media teams to develop the organic vs paid media strategy for social. Manage the social content development calendar

Who We Think Will Be A Great Fit:

5+ years of performance marketing experience. Preferably shipped a Top-Grossing Mobile F2P title, with demonstrated ability managing multi-million dollar UA budgets

Deep knowledge and expertise in other areas of marketing – brand, ASO, PR, social

A balance of data-driven, analytical skills with demonstrated creative campaign wins. Ability to drive incremental volume from creative development and testing

A good leader with excellent communication and presentation skills. Experienced working with and influencing teams across different disciplines and levels

Self-starter who can self-prioritize tasks and remain productive with minimal supervision

Keywords: Gilbane Building Company, Novato , Senior Project Engineer, Other , Novato, California

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