Who We Are:
2K publishes some of the most popular video game franchises on
the planet, including Borderlands, BioShock, Mafia, NBA 2K, WWE 2K,
Evolve, XCOM, and Sid Meier's Civilization. The Brand Marketing
Team is comprised of experienced, award-winning marketing and brand
professionals working together and across the company to create
innovative campaigns for 2K's latest games.
What We Need:
2K is looking for a Senior Brand Manager to join its core game
team to drive global marketing for our Firaxis titles. Reporting to
the Senior Director of Global Marketing for Firaxis, the ideal
candidate will have expertise in synthesizing research and data to
identify proper target audiences, marketing strategies, and
positioning that can generate excitement and awareness. Striking
that perfect balance between art and science, you will work
collaboratively to create innovating marketing programs with
cross-functional publishing teams, development teams, external
agencies, and studio leadership based on established KPIs for the
This is an exciting time for the Firaxis marketing team, and you
will be key to the future growth of some of gamings biggest
franchises including: Civilization, XCOM.and some new, unannounced
Bonus points if you have previous experience developing brand
strategies for major entertainment brands, global marketing, and
managing 365 ongoing campaigns. If you plan your life on a
hexagonal grid, we definitely want to hear from you!
What You Will Do:
In this role, you will have to wear several different hats:
diplomat, strategist, data analyst, creative genius, organizer, and
front-line executer. You will work closely with the Development
Studio and Global Publishing partners to develop and execute
insights-driven global brand marketing strategies from initial
concept inception through development, launch, and beyond,
maximizing long-term acquisition, engagement, retention, and
Set global marketing and brand strategies, defining target
audience, product positioning, and franchise key performance
indicators overseeing the tracking and analysis of marketing
Immerse yourself in our brands and act as a franchise evangelist
to inspire our internal and external partners to innovate, develop,
and drive amazing marketing programs.
Lead marketing teams to brief and guide campaign development
process and ensure campaigns are on brand and set up to deliver the
marketing and business targets globally.
Drive the marketing collaboration process that evaluates
metrics, flags opportunities/risks, and drives org to solutions
that foster acquisition, engagement, and retention.
Define and develop the customer journey across the marketing
ecosystem, collaborating with commercial, product development, and
marketing teams to deliver on-going brand experiences.
Provide product / competitive expertise for Development,
Marketing, and Publishing teams.
Manage briefs for brand creative strategy and development,
including digital content, websites, key art, packaging,
advertising creative (digital and TV), trailers, social media,
sales support materials, events/activations, web, and point-of-sale
Partner with creative agencies and in-house creative departments
in the development and flawless execution of marketing plans,
creative assets, campaigns, and programs.
Partner with in-house and external public relations & community
teams in developing comms strategy/execution.
Maximize retail marketing effectiveness in conjunction with
Channel Marketing teams and sales teams.
Manage relationships with all other internal stakeholders across
studios, publishing, and all other cross-functional teams to ensure
full team collaboration and alignment against the goals of
products, campaigns, and programs.
Analyze project performance data, including consumer sales and
in-game engagement data, to identify opportunities and challenges,
then create strategies and tactics to drive results.
Manage brand marketing budget; authorize, manage, and track
Manage the day-to-day communication of internal and external
creative partners and help steer all creative materials' approval
Project tracking, maintaining & updating deliverable dates to
ensure timely delivery of global marketing materials.
Who We Think Will Be a Great Fit:
If you're an innovative, creative, and collaborative marketer
looking for your next challenge, you might be the right fit for
2K's team of award-winning brand marketers. You'll love bringing
consumer insights to life with innovative programs that will
delight our fans who will share your work with their friends.
You'll enjoy working across all the marketing disciplines and
development teams and orchestrating execution excellence.
Strong presentation creation and presenting skills.
Proven leader of cross-functional marketing execution teams.
Bachelor's degree in marketing or related field required. MBA
Minimum of 5-7 years consumer product marketing experience with
a demonstrated track record of planning & executing creative
marketing programs globally, preferably digital-focused.
Experience developing, presenting, and launching PC/Console game
title brand strategies and roll out plans.
Creative thinker and strategist with the ability to think ahead,
self-prioritize effectively and contribute cross-functionally.
Live service background and understanding of player acquisition
and long-term retention.
Understanding of games-as-a-service, virtual goods, and emerging
technologies and trends.
Impeccable project management skills and a high degree of
comfort in managing multiple projects.
A strong foundational understanding of both consumer research
and business analytics.
Excellent analytical, verbal, and written
communication/presentation skills and a proven ability to work
collaboratively across a number of internal, external, and
Results-oriented, self-motivated, extremely organized, and
Moderate travel required (industry events, developer visits,
sales support / satellite office meetings.)