Posted on: June 7, 2021
Who We Are:
2K develops and publishes interactive entertainment globally for
console systems, handheld gaming devices and personal computers,
including smartphones and tablets. 2K is a leading publisher of
today's most popular gaming genres and most well-known for
critically acclaimed game franchises like NBA 2K, Borderlands, WWE
2K, Bioshock, XCOM and the beloved Sid Meier's Civilization.
What We Need:
We are looking for a data-driven Consumer Insights Manager to
join our Mobile Team! This position will work closely with
marketing, analytics, and product teams to provide market and
consumer insights. The ideal candidate would have experience in the
F2P mobile market (preferably a top-grossing mobile game) and is
devoted to the success of the products and the team.
What You Will Do:
Reporting to our Director of Product, you will:
Develop and represent the voice of the consumer through
thoughtful data collection, insightful observations, and deep
Create and manage a research roadmap that leads to an
ever-improving and deepening understanding of users and the
fast-changing business landscape.
Quickly and cost-effectively design and execute a variety of
research tools and methods to solve business problems (e.g.
positioning, feature prioritization, communication, etc.).
Manage key tracking studies including fielding, analysis, and
- Perform market and competition analysis.
Who We Think Will Be A Great Fit:
Passion about games and consumers
4+ years of experience in a custom primary research function on
the vendor or client-side
Prior exposure to a range of survey methods and techniques, from
web survey programming to qualitative moderation.
Proficient at integrating quantitative and qualitative findings
into key insights. Sees the big picture, and can abstract top
themes for non-researcher audiences.
Experience managing third-party information and research
providers (e.g., Sensor Tower, Newzoo, eMarketer, App Annie)
Able to prioritize tasks and remain productive with minimal
supervision in a fast-paced environment across multiple
Able to communicate the results of analyses in a clear and
effective manner with product, marketing and leadership teams to
influence the overall strategy of the product.
- Strong communication and presentation skills.
Preferred / Bonus Skills:
Degree in social sciences, marketing science, research, or
related field is preferred.
Experience with analytics software tools like SPSS and SQL a
Knowledge of theories of gameplay systems and up to date
understanding of the mobile gaming space
- Knowledge and love for the 2K franchise and IPs - from sports
Location: Remote or Novato, CA
Keywords: 2K, Novato , Consumer Insights, Other , Novato, California
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