Global Senior Influencer Marketing Manager - Mobile & Free-to-Play
Posted on: June 12, 2021
Who We Are:
The Communications team manages all public relations and
influencer marketing for 2K titles. We are a team of talented
storytellers, passionate video game players and communications
professionals dedicated to raising awareness and driving purchase
intent for our slate of fantastic games. We challenge ourselves to
create fresh strategies, and leverage our deep relationships with
influencers, consumer media and enthusiast press to tell compelling
What We Need:
An experienced influencer marketing professional to develop,
execute, and lead global campaign planning and execution across
2K's burgeoning portfolio of mobile and free-to-play games. The
ideal candidate lives and breathes influencer relations and has
experience working with gaming influencers, as well as lifestyle
and celebrity influencers across YouTube, Twitch, Facebook, TikTok,
Instagram, and other relevant platforms. The ideal candidate is
also intimately knowledgeable with modern mobile and free-to-play
game economies on iOS, Android, PC and Console, and has experience
creating and executing influencer marketing activations that drive
measurable and attributable user-acquisition.
What You Will Do:
- Reporting to the Director of Global Influencer Marketing based
in Novato, California, you will serve as the primary global
strategist and project manager for mobile and free-to-play
influencer marketing campaigns worldwide - creating strategies,
setting measurable objectives, driving tactical execution, and
- Serve as primary internal subject matter expert for the
influencer discipline within the mobile and free-to-play business
unit, providing on-going guidance and direction as needed to all of
2K's local market teams worldwide.
- Review and approve go-to-market plans, ideas and ad-hoc
requests from territory social/influencer managers as needed.
- Once global campaign strategies are established, drive tactical
execution worldwide as a core part of a cross-discipline marketing
and communications team, and leveraging agency support where
- Partner with legal, finance, commercial and web teams to drive
2K's influencer affiliate marketing program (IAM) for the company's
slate of mobile and free-to-play games.
- Build, maintain, and grow mutually beneficial long-term
relationships with influencers and leverage those relationships in
support of product go-to-market plans and on-going lifecycle
- Monitor and analyze performance metrics for 2K's influencer
marketing campaigns and owned channel activations. Leverage
insights and audience feedback to improve 2K's influencer marketing
- Manage and drive all external vendors supporting 2K's
influencer marketing efforts, including but not limited to
influencer marketing agencies, talent agencies and freelance
contributors. Accurately maintain all budgets and oversee execution
of agency work and prioritization of projects.
- Collaborate with Social Media and Community Manager colleagues
as needed to provide compelling influencer-led content that will
engage fans on our brands' social media channels.
- Have a willingness to complete any other reasonable activity
required by the Director of Influencer Marketing or the
Who We Think Will Be A Great Fit:
2K is looking for an influencer marketing professional with
experience launching mobile and free-to-play video games, managing
ongoing lifecycle management, and a personal passion for the 4x
strategy, card battler, turn-based tactics, and RPG genres. They
have a service-oriented mindset and are seasoned project managers
capable of motivating, directing, and holding teams accountable for
delivering against global campaign plans. They have a long list of
established relationships within the gaming and lifestyle
influencer space and are experienced in leveraging those
relationships in both a paid and earned capacity to drive
demonstrable results that meet measurable objectives. They have
experience with (or at least a strong interest in) taking a
data-driven approach to their influencer marketing strategy. They
are versed in and have experience working with social and content
platforms like YouTube, Twitch, Facebook, TikTok, Instagram and
Twitter, and have collaborated closely with public relations and
social media professionals in the past.
- Bachelor's degree in marketing, public relations,
communications, or a related area of study.
- A minimum of 7+ years of influencer marketing work experience
on mobile (iOS and Android) and/or free-to-play games (PC and
Console). PR/marketing agency experience and strong knowledge of
the videogames industry is strongly preferred.
- A demonstrated track record of developing well-reasoned,
strategic plans specifically for mobile and F2P games, and managing
them to completion within scope and budget and achieving set
- Strong passion for videogames, especially 4x strategy, card
battler, turn-based tactics and RPG genres.
- Excellent organization, interpersonal, and written and verbal
communications skills. Ability to build strong, lasting
professional relationships with internal partner groups and
- Ability to anticipate necessary next actions and accept
responsibility for moving projects toward completion.
- Strong PC skills, expert knowledge of Twitch/YouTube/Facebook
and each platform's unique features. Familiarity with social
listening, video analytics, and influencer marketing tools like
Spiketrap, Synthesio, Tubular, StreamHatchet, and CreatorIQ is
Keywords: 2K, Novato , Global Senior Influencer Marketing Manager - Mobile & Free-to-Play, Other , Novato, California
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